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  3. Business/Commerce (general)

that it is leaving behind the customer system of record approach

French translation: il délaisse l\'approche des consommateurs basée sur les systèmes de données

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:that it is leaving behind the customer system of record approach
French translation:il délaisse l\'approche des consommateurs basée sur les systèmes de données
Entered by: Thierry Darlis

12:22 Jun 28, 2017
English to French translations [PRO]
Business/Commerce (general)
English term or phrase: that it is leaving behind the customer system of record approach
In 2015, XXXX launched the tagline “beyond CRM” to indicate that it is leaving behind the customer system of record approach to customer relationship management and offering the means for organizations to conduct more engaging and real-time interactions with customers. This initiative was part of a larger XXX push to reinvent itself under the tagline “run simple,” as the on-demand economy flourished, becoming a reality difficult to dismiss
Thierry Darlis
United States
Local time: 02:31
il délaisse l'approche des consommateurs basée sur les systèmes de données
Explanation:
'il' renvoie au mot tagline (slogan)


http://www.e-marketing.fr/Marketing-Direct/Article/Bases-de-...
Selected response from:

Francois Boye
United States
Local time: 02:31
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4il délaisse l'approche des consommateurs basée sur les systèmes de données
Francois Boye
3qui délaisse l'approche du système d'information client
Jocelyne Cuenin


  

Answers


13 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
il délaisse l'approche des consommateurs basée sur les systèmes de données


Explanation:
'il' renvoie au mot tagline (slogan)


http://www.e-marketing.fr/Marketing-Direct/Article/Bases-de-...

Francois Boye
United States
Local time: 02:31
Specializes in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 235
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20 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
qui délaisse l'approche du système d'information client


Explanation:
= laisse de côté l'approche du 'system of record' client.

Le 'system of record' est l'opposé du 'system of engagement', qui est une autre approche.

Je pense que la traduction de 'system of record' est bien système d'information, mais c'est à confirmer par des spécialistes SAP ou CRM.

Jocelyne Cuenin
Germany
Local time: 08:31
Specializes in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 31
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