la llengua suma

20:09 Oct 18, 2012 

In the end I've gone for "language adds up" because besides the negative connotation I mentioned, it has at least one positive one - "the figures add up" means the figures are correct and figuratively, the idea makes sense, which is just what they're getting at, as you've pointed out! The poster said it all, thanks again.

19:55 Oct 18, 2012 

I like Montse's idea!

19:37 Oct 18, 2012 

Just another idea.

19:32 Oct 18, 2012 

I found the poster after I submitted my proposal but that idea was the first thing that came to my mind, also "language adds value". Perhaps something in the line of "Languages enrich life/the mind", but before discussing it any further, I think you should better find out whether they are going to use the slogan together with that image or not. If not, then you have more options.

19:20 Oct 18, 2012 

thanks so much for the link to the poster... is it a play on words do you think? The adding up on the blackboard and adding in a figurative sense? Looking at the blackboard "language adds up" comes to mind, however for me that has negative connotations: "it all adds up" means the cost of living these days is so high (utilities, food bill all add up)

18:53 Oct 18, 2012 

I have found this poster. http://www.normalitzacio.cat/activitat/index.php?sec=activit...
Maybe Tim is right about his comment, but for instance if the same poster is going to be used, the slogan should relate to the image.