commoditization

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00:54 Apr 14, 2021
English to Catalan translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Business/Commerce (general), Economics, Finance (general), Internet, e-Commerce, Marketing / Market Research
English term or phrase: commoditization
Definition from MBA Skool:
a process in which a product or a service becomes so common that the consumers cannot differentiate between the different brands offering the product or the service. This way a product becomes a commodity.

Example sentence(s):
  • One way in which a company can delay commoditization is by bundling its commoditized products or services with related offerings, to create attractive packaging that has a unique combination of offerings—even if the offerings themselves are commonplace Investopedia
  • Staying ahead of the competition is harder than ever before due to commoditization. Thousands of companies sell commoditized products, from smartphones to protein bars to clothing items. Small Business
  • Commoditization is bad because it erodes your ability to charge a healthy, profitable fee for what you make or do. When everything looks the same to your buyers, they’ll generally settle on whichever solution or product is the cheapest. Branding for the People
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Summary of translations provided
4indiferenciació
Mercedes Cano


  

Translations offered


1 day 9 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
indiferenciació


Definition from Termcat:
Procés pel qual un producte esdevé idèntic quant a característiques i prestacions a altres productes competidors, dels quals només s'acaba diferenciant pel preu.

Example sentence(s):
  • En l’àmbit d’especialitat concret del màrqueting i la comercialització, el substantiu producte indiferenciat (commodity) fa referència al producte que no presenta diferències de qualitat o de prestacions respecte d’altres productes competidors, de manera que el preu n’és l’única variable realment diferenciadora, i indiferenciació (commoditization) designa el procés pel qual un producte que té un grau alt d’especialització dins del mercat esdevé un bé de consum més, sense diferenciació dels productes competidors, de manera que el comprador a l’hora de decidir només té en compte el preu del producte. - Termcat  
  • Els consumidors i usuaris es troben saturats per ofertes, productes i marques lluitant per la preferència. Les antigues solucions a la indiferenciació: la inversió massiva en publicitat, la promoció, la guerra de preus… han perdut la seva efectivitat. - Blue Map Consulting  
  • En el llibre Postmodern Marqueting, Stephen Brown5 elabora una curiosa argumentació segons la qual els valors de la postmodernitat: confusió de gèneres/disciplines, fragmentació, indiferenciació, relativisme, pastiche, visió nostàlgica del passat, etc., es reflecteixen plenament en les marques d’avui i en la seva comunicació. - Cap a un nou paradigma del sector...  
Mercedes Cano
United Kingdom
Local time: 07:39
Native speaker of: Native in SpanishSpanish
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