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surge pricing

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00:55 Sep 7, 2020
English to Dutch translations [PRO]
Bus/Financial - Economics
Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research, Social Science, Sociology, Ethics, etc.
English term or phrase: surge pricing
Definition from TapRun.com:
A strategy that increases prices as demand increases and decreases prices as demand shrinks. Energy companies often use this strategy, as the cost of electricity will vary over the course of a day.

Example sentence(s):
  • Apart from the cab industry and the food delivery industry there are other industries which are naturally suited to applying surge pricing in order to alter consumer and service provider behavior. Medium
  • Concerts and sporting events are obvious candidates for surge pricing because they involve large groups of people trying to leave the same place at the same time, which could easily overwhelm the supply of available drivers. But there are also examples of more geographically diffuse surge pricing events, often coinciding with holidays or inclement weather. Todd W. Schneider
  • In fact, surge pricing effectively makes the peak period more attractive for that subset, as there is likely to be less congestion when price-sensitive shoppers shift to off-peak periods. Anderson School of Management
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Question posted on behalf of translation team:
GBK economics and finances specialistsGBK economics and finances specialists


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Summary of translations provided
4 +1dynamic pricing
Stieneke Hulshof


  

Translations offered


10 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
dynamic pricing


Definition from onlinemarketingagency.nl:
Ook wel: demand pricing, surge pricing of dynamisch prijsbeleid.

Bij dynamic pricing passen bedrijven en winkels hun prijzen continu aan om enerzijds de marge en anderzijds de kans op verkoop te optimaliseren. Winkels gaan bij deze prijsstrategie op zoek naar de prijs die de consument op een specifiek moment bereid is te betalen.

Example sentence(s):
  • Dynamic pricing op basis van vraag en aanbod Een andere vorm van dynamic pricing gaat uit van de vraag naar en het aanbod van een product of dienst. Op drukke momenten, wanneer er veel vraag is naar een product, worden prijzen verhoogd en op rustige momenten zakt de prijs juist weer. Dit principe wordt gehanteerd door veel vliegtuigmaatschappijen. - cultuurmarketing.nl  
  • Dynamische prijsstelling Dynamisch prijsstelling is een strategie waarin prijzen flexibel zijn. Prijzen kunnen afhangen van externe factoren, zoals een prijswijziging bij de concurrent of een veranderende vraag. Zulke veranderingen moeten steeds worden bijgehouden om prijzen te kunnen aanpassen. Voordelen Dynamische tarieven werken goed voor producten die schaars zijn. Als de prijs afhangt van de beschikbaarheid dan kan de prijs lager of hoger worden wanneer er minder of meer vraag is. - Starten in Twente  
  • Dynamic pricing/dynamisch prijzen Prijzen dynamisch aanpassen op basis van vraag en aanbod. - Inspectelement.nl  

Explanation:
In het Nederlands lijkt de term 'surge pricing' in de marketing niet uit het Engels te zijn overgenomen, maar het synoniem 'dynamic pricing', met de Nederlandse equivalent 'dynamisch prijsbeleid' of 'dynamische prijsstelling' wel.
Stieneke Hulshof
Spain
Local time: 15:40
Native speaker of: Native in DutchDutch

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Kitty Brussaard: Eens met alle drie de genoemde opties en prima onderbouwd!
2 days 20 hrs
  -> Fijn, dank je Kitty!
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