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commoditization

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00:55 Apr 14, 2021
English to Dutch translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Business/Commerce (general), Economics, Finance (general), Internet, e-Commerce, Marketing / Market Research
English term or phrase: commoditization
Definition from MBA Skool:
a process in which a product or a service becomes so common that the consumers cannot differentiate between the different brands offering the product or the service. This way a product becomes a commodity.

Example sentence(s):
  • One way in which a company can delay commoditization is by bundling its commoditized products or services with related offerings, to create attractive packaging that has a unique combination of offerings—even if the offerings themselves are commonplace Investopedia
  • Staying ahead of the competition is harder than ever before due to commoditization. Thousands of companies sell commoditized products, from smartphones to protein bars to clothing items. Small Business
  • Commoditization is bad because it erodes your ability to charge a healthy, profitable fee for what you make or do. When everything looks the same to your buyers, they’ll generally settle on whichever solution or product is the cheapest. Branding for the People
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Question posted on behalf of translation team:
GBK economics and finances specialistsGBK economics and finances specialists


This question will remain open until an answer receives the required level of agreement from peers. Submission is still possible.


Summary of translations provided
5 +1commoditisering
Nathalie Bullen


  

Translations offered


6 days   confidence: Answerer confidence 5/5 peer agreement (net): +1
commoditisering


Definition from BCM Academy:
Commoditisering is het proces waarbij goederen die economische waarde hebben en onderscheidbaar zijn in termen van attributen, (uniciteit of merk), uiteindelijk geen verschil uitmaken of inwissel/uit ruilbaar zijn.

Example sentence(s):
  • Beide ontwikkelingen leiden in vrijwel alle sectoren tot hyperconcurrentie met commoditisering (alle producten lijken op elkaar) en een neerwaartse prijsspiraal (alles wordt steeds goedkoper) tot gevolg. - Salesgids  
  • Als een industrie volwassen wordt, treedt doorgaans een 'commoditisering' op. De producten van de industrie worden min of meer standaard, dat wil zeggen: de producten van die diverse producenten worden onderling goed vergelijkbaar of zelfs hetzelfde. - Computable  
Nathalie Bullen
Belgium
Local time: 19:48
Native speaker of: Native in DutchDutch

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Thomas Veron [EI]
12 days
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