excellent traction

Dutch translation: goed/uitstekend aangeslagen

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:excellent traction
Dutch translation:goed/uitstekend aangeslagen
Entered by: Bram Poldervaart

10:52 Oct 29, 2018
English to Dutch translations [PRO]
Marketing - Nutrition
English term or phrase: excellent traction
Growth is also coming from a variety of additional distributors.
Six products were recently added to the portfolio and have so far had excellent traction.
Bram Poldervaart
Local time: 11:32
goed/uitstekend aangeslagen
Explanation:
Hier wordt traction volgens mij gebruikt in de betekenis van aandacht (van klanten). Blijkbaar worden die producten goed verkocht, dus ze zijn goed cq. uitstekend aangeslagen - afhankelijk van hoe overdreven je het wilt hebben ;) - of ze slaan uitstekend aan (maar dan kun je niet echt iets met so far).
Selected response from:

Edith van der Have
Netherlands
Local time: 11:32
Grading comment
Dank je
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3goed/uitstekend aangeslagen
Edith van der Have
3 +2lopen buitengewoon goed
Max Nuijens
Summary of reference entries provided
Barend van Zadelhoff

  

Answers


6 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
goed/uitstekend aangeslagen


Explanation:
Hier wordt traction volgens mij gebruikt in de betekenis van aandacht (van klanten). Blijkbaar worden die producten goed verkocht, dus ze zijn goed cq. uitstekend aangeslagen - afhankelijk van hoe overdreven je het wilt hebben ;) - of ze slaan uitstekend aan (maar dan kun je niet echt iets met so far).

Edith van der Have
Netherlands
Local time: 11:32
Specializes in field
Native speaker of: Native in DutchDutch
PRO pts in category: 4
Grading comment
Dank je

Peer comments on this answer (and responses from the answerer)
agree  Max Nuijens
4 hrs

agree  Kitty Brussaard: Lijkt me een prima oplossing!
5 days

agree  Barend van Zadelhoff: http://www.brightjourney.com/q/traction-really-mean 'grip op de markt krijgen'
5 days
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4 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
lopen buitengewoon goed


Explanation:
Als verdere keuzemogelijkheid

Max Nuijens
Netherlands
Local time: 11:32
Native speaker of: Native in DutchDutch

Peer comments on this answer (and responses from the answerer)
agree  Edith van der Have: Ook een prima oplossing!
17 hrs

agree  Kitty Brussaard: Dit kan inderdaad ook.
4 days
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Reference comments


1 hr peer agreement (net): +1
Reference

Reference information:
What Is Business Traction?

Many new businesses and start-up companies often find it difficult to get off the ground. Finding enough capital to fund a developing business and keep it running can be difficult for a company that has not had sufficient time to prove itself in the marketplace. By creating business traction, new companies can attract potential investors and gain a competitive edge in their industry.

What is Business Traction?

Business traction refers to the progress of a start-up company and the momentum it gains as the business grows. There is no one way to measure traction, however, companies usually rely on customer response and revenue as indicators of their success. The reasoning behind developing traction is to grow the business while meeting specific company goals and objectives. While traction may be a seemingly abstract concept, it is important and helps a company understand where it stands in an industry and where it would like to be.

Importance to Investors

While the concept of traction is important for the company founders and employees, it is of equal importance to investors or other stakeholders who have an interest in the organization. The higher the traction, the more investors are attracted to the organization. Consequently, the more investors, the more funds are available to help your business succeed. Therefore, developing a high level of business traction is important to any start-up business and should be a large part of its business growth plan.

Creating Traction

Understanding the future of the organization, developing specific goals and a means to reach those goals, is the first step for successful start-up. Clearly stated goals in both a business plan and mission statement shows investors how the company will progress in relation to marketplace factors and competition. However, simply defining these goals is not enough. To measure traction, the company needs to understand what metrics it will use to define success. Depending on the industry and external marketplace factors, traction may be measured through sales, customer response or market research.

Issues

The most well-intentioned organization with a clear business plan may still struggle with traction. While there are many reasons start-ups fail, one of the most common is lack of product or brand awareness. As competition increases in the marketplace, smaller businesses with little-known brands or products are often overwhelmed by larger, more established brands. Therefore, to avoid this pitfall, new companies increase advertising and marketing efforts. In addition, if the product or service is not generating customer demand or is priced too high, a company will lose its foothold in the industry. Only by careful research and reaching out to customers can a company regain its business traction and continue its path to success.

https://smallbusiness.chron.com/business-traction-22786.html

How to Demonstrate Traction in Your Investor Pitch (and Why You Need it)

Traction has always been something investors have wanted to see from an entrepreneur seeking business funding. But in today’s tough economic climate, being able to demonstrate traction in your investor pitch, is more important than ever and can often be the difference between ‘yes’ and ‘no’.

The reason traction is so important to investors, is because it typically demonstrates a shift from an idea to something that is on the path to being a profit making business. Traction is progress or momentum. One Venture Capitalist described it to me as being as one ‘measurement of risk’. More traction can equal less risk.

How to Demonstrate Traction

There are many ways an entrepreneur can prove traction to an investor. Here are five :

1. Get sales, customers or users. This is one of the best ways of proving traction. Rather than spend endless months and years perfecting your product, put your energies and creativity into securing customers and users.

2. Recruit a strong management team. As is so often said, a strong team is a huge asset when raising startup capital. It not only provides some reassurance to investors that your will be able to execute, it also amounts to an endorsement of your business and you.

3. Build an Advisory Board. Sticking with the same theme, some businesses would clearly benefit from having ‘experts’ and ‘gurus’ providing advice and general support. If you are able to engage some real ‘names’ in your industry to act in an advisory board capacity, this will also provide some reassurance to investors.

4. Secure Strategic Partners. Whether it’s a manufacturing, distribution, marketing or media partnership, a strategic partnership can be useful evidence of traction. A business that takes advantage of strategic partnerships can utilize the other company’s strengths which can make both companies stronger in the long run.

5. Obtain a Letter of Intent (LOI). For whatever reason, it may be that your business is not ready to acquire paying customers. The next best thing is a Letter of Intent from a large potential customer. The more LOI’s the better.


How Much Traction Do You Need Before You Approach an Investor?

http://thepitchclinic.com/traction-investors-want-it-heres-h...

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Note added at 4 hrs (2018-10-29 14:58:40 GMT)
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We hear from well over 1,000 entrepreneurs every year who are searching for impact investment. Some of them are running profitable companies and are looking to grow, some are heading up established charities that want to scale their impact, and many of them are at the exciting early-growth, venture stage. For a percentage of these, our response is often the same: come back when you have more traction.

So, what is traction? Well firstly, it is not just track record. Track record is, of course, important. It shows our investors that you are credible as an entrepreneur, that you are sticking around, and that you have genuinely achieved something. You have a history – that’s a good start. For grantmakers, track record may well be enough. But investors aren’t putting their money into your history; they’re interested in your growth. Traction is a present indicator of future success.

Traction is about market size and market penetration; how much demand is there for your product or service, and what is the potential for you to meet that demand?
Or, as Naval Ravikant, the CEO of AngelList (who has invested in companies such as Twitter and Uber), explains: Traction is quantitative evidence of market demand. Note that use of quantitative – numbers absolutely matter. Your pitch might be glossy and beautiful, but investors are going to want facts.

Investors want to know that a business can repeatedly acquire customers, and that there is enough demand from a large enough group of potential new ones. It’s about sustainable growth, not just about static numbers from the last year – they need to see that your financial projections have merit and are rooted in something real. So you need to know what your metrics for assessing traction are long before you approach investors.

There are five key things to remember that will help you when you’re convincing investors you have more than just track record:
1.Revenue isn’t traction
2.Know your numbers: Acquisition, Conversion, Retention
3.Momentum matters – talk about change
4.Evidence demand from the market
5.Show off your team (and your Board)

https://www.clearlyso.com/traction-not-track-record-proving-...

Barend van Zadelhoff
Netherlands
Native speaker of: Native in DutchDutch
PRO pts in category: 4

Peer comments on this reference comment (and responses from the reference poster)
agree  Kitty Brussaard: Interessante achtergrondinformatie. In dit specifieke geval, waar het gaat om zes nieuwe producten die aan de portfolio zijn toegevoegd, denk ik dat 'aanslaan' (d.w.z. voet aan de grond krijgen in de markt, zie antwoord Edith) de lading prima dekt.
5 days
  -> traction - gerelateerd aan 'grip' volgens deze natives http://www.brightjourney.com/q/traction-really-mean ; grip op de markt krijgen --> https://www.marketingtermen.nl/begrip/marktaandeel
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