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banner blindness

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00:54 Oct 9, 2020
English to Finnish translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Marketing / Market Research
English term or phrase: banner blindness
Definition from MarketingTerms.com:
the tendency of web visitors to ignore banner ads, even when the banner ads contain information visitors are actively looking for.

Example sentence(s):
  • We first documented banner blindness among web users in 1997, through traditional usability testing. Then, we replicated this finding in more detail in 2007 when we conducted a major eyetracking study. Nielsen Norman Group
  • To overcome banner blindness, create better ads. How? By concentrating on what your visitors are interested in. It’s about their needs, not yours! Jeff Bullas
  • A recent report by Mary Meeker suggested that personalisation was the key to overcoming banner blindness or ad fatigue. Bannerflow
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


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Summary of translations provided
4bannerisokeus
Niina Lahokoski


  

Translations offered


13 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
bannerisokeus


Definition from Liiketalouden opinnäytetyö:
Bannerisokeus ei ole mainonnassa uusi ilmiö. Se kuvaa
ihmisten taipumusta sivuuttaa ne elementit, jotka he havaitsevat tai kokevat mainoksiksi.

Example sentence(s):
  • Banner blindness eli bannerisokeus on vuosia sitten havaittu ilmiö: netin sisältöjä selailevaa ärsyttävät kaikkialta tunkevat mainokset niin paljon, että niihin ei lopulta kiinnitetä mitään huomiota – eikä niitä siis lueta, klikata tai muisteta. - Telegraafi.fi viestintätoimisto  
  • Oletko kuullut bannerisokeudesta? Bannerimainonta, tai toiselta nimeltään myös display-mainonta on juurikin tämän tyyppisen sokeuden uhri: kuluttajat tulevat sokeiksi bannereille jättäen ne tyystin huomioimatta. - Bazar Helsinki  

Explanation:
Myös "mainossokeutta" käytetään jonkin verran.
Niina Lahokoski
Finland
Local time: 13:05
Native speaker of: Native in FinnishFinnish
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