cold canvassing

For term searches and specialty glossaries, please try the new GBK glossaries
00:56 Mar 19, 2021
English to Polish translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Business/Commerce (general), Finance (general)
English term or phrase: cold canvassing
Definition from MBA Skool:
a sales tactic that is widely used across the industry. It is deployed to identify customers who may be interested in purchasing some particular goods and services. The target consumers are located without any hard-core segmentation as it is at the end of the complete process that one gets to know whether the target audience is interested in a product or a service or not. Cold canvassing can be done by paying a cold visit or an introductory telephonic call. It is commonly used by financial service providers and telecom companies.

Example sentence(s):
  • Because of the frequency of rejections in cold canvassing, the sales guys involved in it need to have the right attitude so that they do not get motivated. Marketing91
  • Cold canvassing is also a prospecting tactic but entails approaching your prospects door-to-door at their office or place of residence. Canvassing campaigns can also have a goal of collecting information about prospects rather than direct selling Close
  • If you locate your prospects in high concentration in a territory, then cold canvassing will work well. If your prospects are spread out, then walking/driving will become time-consuming, and the tactic won’t be as effective. Sales Pro Central
Glossary-building KudoZ




Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


This question will remain open until an answer receives the required level of agreement from peers. Submission is still possible.


Summary of translations provided
5akwizycja bezpośrednia
Pawel Bartoszewicz


  

Translations offered


16 hrs   confidence: Answerer confidence 5/5
akwizycja bezpośrednia


Definition from own experience or research:
Nawiązanie bezpośrednich kontaktów z potencjalnymi nabywcami, prezentowanie im oferty w celu zawarcia umowy kupna–sprzedaży, najczęściej od drzwi do drzwi. "Cold" oznacza, że wizyta akwizytora jest niezapowiedziana.

Example sentence(s):
  • Przez pewien okres czasu praktyką stosowaną przez część sprzedawców była tzw. Akwizycja bezpośrednia tzn. wizyta handlowca w domu klienta, ze względu na częste przypadki nadużyć oraz ofensywną sprzedaż w znaczącej części już nie jest kontynuowana. Nie należy przekreślać z góry kogoś kto przychodzi do nas z ofertą, a nóż widelec będzie to coś ciekawego, jednakże należy być czujnym i uważnie czytać , analizować zapisy oferty oraz umowy. - vervis.pl  
Pawel Bartoszewicz
Local time: 15:15
Native speaker of: Native in PolishPolish
PRO pts in category: 4
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.


See also:
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search