cool hunter

Serbian translation: Ловац на трендове

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00:54 Jan 20, 2021
English to Serbian translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Business/Commerce (general), Textiles / Clothing / Fashion
English term or phrase: cool hunter
Definition from Collins Dictionary:
a person who is employed to identify future trends, esp in fashion or the media

Example sentence(s):
  • Cool hunters are usually interested in getting what their target audience has to say, and that is why they use an invisible group to do the recordings. Cooling hunting allows marketers to interact with their target audience and are very keen in terms of their opinion. Usecart
  • Cool hunters utilise both overt methodologies such as focus groups, and covert methods such as entering a chat room posing as a member of the target market. Market Research World
  • The irony of the cool hunter is that, by their very existence, the more the cool hunters do their job, the more their job is necessary. The more they do their job, the more they create these hidden pockets of coolness that require discovery and interpretation. Frontline
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


This question is closed

Serbian translation:Ловац на трендове
Definition:
Занимање чији је циљ да „улови” уличне трендове, да препозна креативност и маштовитост, да издвоји особеност.
Selected response from:

Slobodan Kozarčić
Serbia
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
4 +2Ловац на трендове
Slobodan Kozarčić


  

Translations offered


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
Ловац на трендове


Definition from https://globalfashionreport.com :
Занимање чији је циљ да „улови” уличне трендове, да препозна креативност и маштовитост, да издвоји особеност.

Example sentence(s):
  • Верује се да је термин cool hunter први пут употребљен 1997. године од стране Малкома Гледвела који је студирајући мутације великих, познатих брандова и њихову везу са економијом дошао до овог термина описујући професију која нам приближава људе који су свуда око нас и који несвесно стварају нове трендове базирајући се на интуицији и перцепцији данас, онога што ће сутра бити тренд. - https://globalfashionreport.com  
Slobodan Kozarčić
Serbia
Local time: 12:54
Native speaker of: Native in SerbianSerbian
PRO pts in category: 20

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Marija Jankovic
2 days 12 hrs
  -> Хвала.

Yes  Cmilja Milosevic
5 days
  -> Хвала.
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