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door opener

Spanish translation: anzuelo

For term searches and specialty glossaries, please try the new GBK glossaries
00:55 Dec 4, 2020
English to Spanish translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, Business/Commerce (general)
English term or phrase: door opener
Definition from MBA Skool:
A door opener is something – a contact or a piece of information or anything of that sort that will help sales people gain access to the decision maker in the opportunity.This is termed door opener as it gives you a chance to open the door to the opportunity of accessing the decision maker.

Example sentence(s):
  • The Door Opener worked brilliantly. Overnight my sales cycles accelerated. I went from trying to convince my customers why they shouldn't do a pilot project to giving them something they wanted Sticky Branding
  • All the tactics in your arsenal of marketing – from direct mail, phone calls, emails, brochures, white papers, presentations at trade shows, You Tube videos and even the new social media tools – need to use the "door opener" strategies to find the busy decision makers you are looking for these days. Developing Your B2B Sales Skills
  • That's when she got creative and used food to sell. She decided that donuts and coffee would be a great door opener. Her prospect was a plant foreman. She arrived at the plant at 7 a.m., which was just a few minutes after her prospect arrived. All Business
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


This question is closed

Spanish translation:anzuelo
Definition:
Primero pense en "palanca de entrada", pero creo que "anzuelo" es mucho mejor.
Selected response from:

Arturo Delgado
United States
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
4 +2anzuelo
Arturo Delgado
4 +1incentivo
Mara Marchano
5palanca 5. f. Valimiento, intercesión poderosa o influencia que se emplea para lograr algún fin.
Maximo Wilhelm Muñoz
5 -1Portero automático
Diana Casoliba Bonache


  

Translations offered


29 mins   confidence: Answerer confidence 5/5 peer agreement (net): -1
Portero automático


Definition from own experience or research:
Un portero automático es un sistema de seguridad y comunicación que sirve para controlar el acceso de personas a cualquier edificio, permitiendo o no la entrada a la propiedad tras controlar de quién se trata.

Example sentence(s):
  • https://www.leroymerlin.es/bricopedia/portero-automatico - Wikipedia  
Diana Casoliba Bonache
Native speaker of: Native in CatalanCatalan

Votes in favor of/against selecting this as the best translation of the term asked
No  Arturo Delgado: Definition given is totally about something else.
47 mins
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
anzuelo


Definition from own experience or research:
Primero pense en "palanca de entrada", pero creo que "anzuelo" es mucho mejor.

Example sentence(s):
  • El anzuelo funciono de maravilla. Todas las tacticas necesitan tener un anzuelo como estrategia para... Decidio que las donuts y el cafe serian buenos anzuelos. - My suggestion 

Explanation:
Door opener tiene un doble sentido segun la definicion dada.
Anzuelo transmite el mensaje y el doble sentido.
Arturo Delgado
United States
Local time: 08:43
Native speaker of: Spanish
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Victoria Frazier
3 days 19 hrs
Yes  CynthiaRussell
3 days 21 hrs
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16 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
incentivo


Definition from Google:
Incentivo es lo que impulsa a alguien a hacer algo...creo que funciona perfecto en las opciones:

El incentivo funcionó de maravilla. Mis ventas crecieron....
Todas las tácticas de tu arsenal de marketing [...] necesitan un incentivo, estrategias....
Decidió que las donas y el café serían un gran incentivo...

Example sentence(s):
  • Por eso cada incentivo o acción para motivar a los empleados puede funcionar de forma diferente en cada persona. - Google  
Mara Marchano
Argentina
Native speaker of: Native in SpanishSpanish

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Nelly Alejandra Alister: Estoy de acuerdo con Mara, se necesita incentivar a las personas para que hagan algo y esto es lo que sugiere el texto.
1 day 3 hrs
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3 days 4 hrs   confidence: Answerer confidence 5/5
palanca 5. f. Valimiento, intercesión poderosa o influencia que se emplea para lograr algún fin.


Definition from DRAE:
5. f. Valimiento, intercesión poderosa o influencia que se emplea para lograr algún fin.

Example sentence(s):
Explanation:
En general, es una palanca, aunque también exista el término: palanca financiera. La idea es que la palanca (de manera generalizada) ayuda a mejorar la situación que se está tratando. En este caso, podría ser una palanca comercial.
Maximo Wilhelm Muñoz
Guatemala
Local time: 06:43
Native speaker of: Native in SpanishSpanish, Native in EnglishEnglish
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