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18:48 Apr 20, 2016 |
French to English translations [PRO] Marketing - Internet, e-Commerce / Analytics | |||||||
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| Selected response from: Daniel Babis Canada Local time: 00:43 | ||||||
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Summary of answers provided | ||||
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4 +1 | conversion rate to [shopping] cart / basket conversion rate |
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3 | Cart Initiation Rate |
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Discussion entries: 6 | |
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Cart Initiation Rate Explanation: Just throwing it out there... Although this is not usually a rate from what I've seen as it's just a number (i.e. carts initiated) unless in this case you are using carts initiated as a fraction of some other number, like total visitors... -------------------------------------------------- Note added at 1 hr (2016-04-20 20:16:39 GMT) -------------------------------------------------- Yep, it seems like add-to-cart rate might be less obscure. :) Reference: http://www.analyticgirl.com/#!A-New-Way-to-Measure-Conversio... |
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conversion rate to [shopping] cart / basket conversion rate Explanation: Run comprehensive testing program to continuously improve average order value, conversion rate to cart or basket conversion rate. For example, a recent landing page test resulted in 30% increase in cart conversion rate. https://uk.linkedin.com/in/jenbrown77 possibly "shopping cart conversion rate" which is used BUT but the meaning seems unclear it could also mean "converting a full shopping cart to a finalised sale" instead of "converting viewing a product page into filling the cart" https://www.google.co.uk/search?q="shopping cart conversion ... any "conversion rate" is measured between two steps; nothing to say that the second step must be "buying" you find all sort of rates, like a "conversion rate to checkout" [which is probably slightly bigger than the "conversion rate to paying /finalising the purchase] etc. there is also a "negative conversion rate" for people who fill their shopping cart and then just drop it ( taux de rebond / bounce rate en anglais) |
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