This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. French to English
  3. Marketing / Market Research

piliers

English translation: Underpin/are underpinned by

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:piliers
English translation:Underpin/are underpinned by
Entered by: Marian Vieyra

10:16 Dec 1, 2017
French to English translations [Non-PRO]
Marketing - Marketing / Market Research
French term or phrase: piliers
L’excellence et la performance sont les piliers de tous nos développements.

Hi everyone, I am actually translating a technical document for a website on paints and pigments, which so far was going well except for this last sentence, I just can't figure out how to translate it, I am not so good in marketing, does anyone have a suggestion?
jessjess
Local time: 12:12
Underpin/are underpinned by
Explanation:
All our developments are underpinned by excellence and strong performance

Strong performance and excellence underpin all our developments

Pun intended...
Selected response from:

Marian Vieyra
United Kingdom
Local time: 11:12
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1mainstays/fundamental parts
Yvonne Gallagher
3 +2Underpin/are underpinned by
Marian Vieyra
4pillars
Verginia Ophof


Discussion entries: 5





  

Answers


14 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
mainstays/fundamental parts


Explanation:
you could actually use "pillars" as well as meaning the most basic, reliable supports or props for all our developments

--------------------------------------------------
Note added at 20 mins (2017-12-01 10:37:22 GMT)
--------------------------------------------------

you could also use cornerstone, linchpin or key element in the same way. Or rephrase to:

The key elements/mainstays/cornerstones (etc.) of all our developments are excellence and performance

Yvonne Gallagher
Ireland
Local time: 11:13
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 28

Peer comments on this answer (and responses from the answerer)
agree  David Hayes: Any of these will do, although 'fundamental parts' doesn't sound very good to my ear.
2 hrs
  -> Thanks! Yes, I agree. "cornerstones" or "key elements" are a better fit. As always, context is vital and one sentence isn't enough.
neutral  B D Finch: I'd agree with "cornerstones".
4 hrs
  -> so why neutral?
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
pillars


Explanation:
Successful marketers take steps to ensure that each of these pillars works together to establish a strong foundation for their overall marketing efforts.

Example sentence(s):
  • 5 Pillars of Marketing

    Reference: http://smallbusiness.chron.com/5-pillars-marketing-3354.html
Verginia Ophof
Belize
Local time: 04:13
Specializes in field
Native speaker of: English
PRO pts in category: 8
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
Underpin/are underpinned by


Explanation:
All our developments are underpinned by excellence and strong performance

Strong performance and excellence underpin all our developments

Pun intended...

Marian Vieyra
United Kingdom
Local time: 11:13
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 14
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
neutral  B D Finch: Not really. Underpinning is a remedial measure, so it implies a previous defect.
3 hrs
  -> In a building yes, but here it is used in the sense of supporting something abstract.
agree  Carol Gullidge: agree with this, in the sense of supporting. Or you cd perhaps use "underlying...": Underlying/Underpinning all our developments are excellence and strong performance
6 hrs
  -> Thank you, Carol.
agree  Neeraj Jain
8 days
  -> Thank you, Nicky J.
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search