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speak animateur

English translation: host-read (advertising)

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:speak animateur
English translation:host-read (advertising)
Entered by: Ghyslaine LE NAGARD

19:05 Oct 28, 2019
French to English translations [PRO]
Media / Multimedia / Radio
French term or phrase: speak animateur
Speak animateur

No context directly related, the term is part of a list for a communication action plan including TV shows, newsletters, printed magazines, videos on social media, radio including radio shows, quiz games and "speak animateur"

Here is the definition of "speak animateur"

Definition:
Dans le domaine de la publicité radio, un speak d’animateur est une publicité « parlée » diffusée en direct à l’antenne et énoncée par l’animateur de l’émission. Le format speak animateur est notamment souvent utilisé sur les radios locales car il permet aux petits annonceurs d’éviter d’investir dans la production d’un spot . Il est également employé sur les radios nationales, notamment dans le cadre de campagnes de parrainage radio. Dans ce cas, il permet une meilleure intégration de la publicité dans le programme et de bénéficier de la « caution » de l’animateur.

This link shows an example of a "speak animateur"
https://www.definitions-marketing.com/definition/speak-anima...

The exact English term is preferred if one exists but your suggestions are welcomed.

Thanks for your help.
Ghyslaine LE NAGARD
New Caledonia
host-read (advertising)
Explanation:
I am unable to find a bilingual reference, but my research suggests that "host-read" radio ads come close to the description of "speak animateur" provided by the asker. See, for example https://www.advertisecast.com/podcast-vs-radio-advertising and https://www.prosourcewholesale.com/article-center/expert-adv...
Selected response from:

Marco Solinas
Local time: 05:11
Grading comment
Thanks
4 KudoZ points were awarded for this answer



Summary of answers provided
2 +3host-read (advertising)
Marco Solinas
4 +1live read
Wolf Draeger
2 -1product placement (presenter)
SafeTex
1 -1presenter promotion
Tony M


  

Answers


25 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): +3
host-read (advertising)


Explanation:
I am unable to find a bilingual reference, but my research suggests that "host-read" radio ads come close to the description of "speak animateur" provided by the asker. See, for example https://www.advertisecast.com/podcast-vs-radio-advertising and https://www.prosourcewholesale.com/article-center/expert-adv...

Marco Solinas
Local time: 05:11
Native speaker of: Native in EnglishEnglish, Native in ItalianItalian
PRO pts in category: 8
Grading comment
Thanks

Peer comments on this answer (and responses from the answerer)
agree  Yolanda Broad: Host reading?
39 mins
agree  GILLES MEUNIER
8 hrs
agree  Paolo Dagonnier
16 hrs
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25 mins   confidence: Answerer confidence 1/5Answerer confidence 1/5 peer agreement (net): -1
presenter promotion


Explanation:
This was the first thing that sprang to mind, though it gets disappointingly few Ghits!

Tony M
France
Local time: 14:11
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 132

Peer comments on this answer (and responses from the answerer)
disagree  SafeTex: Sounds more like the presenter got a promotion.
2 hrs
  -> It wouldn't taken in context, it would be obvious it was a 'promotion by the presenter'.
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
live read


Explanation:
As an avid podcast listener myself, I have heard dozens of ads read out by the host or presenter of a podcast or radio show. Lots of web pages discuss "live reads" (see links below), here is the Wikipedia definition from when it was first used in radio:

There is a broad range of choices for type and length of radio commercials. With changes in the radio industry and better production technologies, the mode of commercial presentation has changed, and commercial advertisements can take on a wide range of forms. The two primary types of radio ads are "live reads" and produced spots.

Cousin to the ad-libbed commercial, live read refers to when a DJ reads an advertiser's spot on the air, delivered from a script, fact sheet or personal knowledge. It can also refer to when the DJ "endorses" the advertiser's goods or services. The Radio Advertising Bureau (RAB) defines an endorsement as: "where the station or personality "endorses" the advertiser's product or service, usually "live on-air.

Other uses of the term:
https://blog.leightonbroadcasting.com/blog/radio-advertising...
http://www.truenativemedia.com/the-different-types-of-podcas...
https://jacobsmedia.com/podcasting-for-fun-and-profit/
https://backyardmedia.us/blog/2017/10/7/what-is-a-podcast-ad


    Reference: http://en.wikipedia.org/wiki/Radio_advertisement
    Reference: http://radioadvertisingfacts.com/radio-advertising-glossary/
Wolf Draeger
South Africa
Local time: 14:11
Specializes in field
Native speaker of: English

Peer comments on this answer (and responses from the answerer)
agree  Tony M: That sounds like the one!
14 mins
  -> Thanks, Tony!
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41 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): -1
product placement (presenter)


Explanation:
Hello

This type of advertising is product placement if I'm not mistaken but the person doing it does not seem to have a special name
Please see my references to decide if we're on the right track

--------------------------------------------------
Note added at 3 hrs (2019-10-28 22:16:07 GMT)
--------------------------------------------------

Another link where Ofcom specifically speaks about product placement and the radio
https://www.marketingweek.com/brands-to-benefit-from-product...


    https://www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-consumers/television/product-placement-on-tv
    https://www.e-marketing.fr/Definitions-Glossaire/Product-placement-238664.htm
SafeTex
France
Local time: 14:11
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
disagree  Tony M: AFAIK, 'product placement' only applies to visual media. The emphasis here is on specifically the person doing it. / Your OFCOM ref. doesn't actually support your argument! In any case, this is not referring to any kind of product placement.
8 mins
  -> The title of the Offcom doc is "Brands to benefit from PRODUCT PLACEMENT in RADIO". So you stick with your "presenter promotion" if you want and we all hope he got a big raise !
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