Multimarques
Swedish translation: olika varumärken
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| 19:47 Feb 8, 2006 |
| French to Swedish translations [PRO] Tech/Engineering - Automotive / Cars & Trucks / Katalog med bilverkstadstillbeh�r | |||||||
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|  Selected response from: Monika Lebenbaum (X) Local time: 08:38 | ||||||
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| 3 | olika varumärken |
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Answers
9 mins confidence: 
olika varumärken Explanation: "Multibranding innebär att företaget skapar två eller flera olika varumärken inom samma produktkategori. Den nya produkten lanseras i den redan befintliga produktkategorin under ett helt nytt varumärke som företaget då måste arbeta in hos konsumenten." -------------------------------------------------- Note added at 11 mins (2006-02-08 19:58:13 GMT) -------------------------------------------------- "Egna märken" heter något annat som jag tyvär inte kommer på.. Reference: http://www.geocities.com/MadisonAvenue/1020/uppsats2-5.htm |
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