Soporte de comunicación (in this context)

03:34 Mar 13, 2017
This question was closed without grading. Reason: Answer found elsewhere

Spanish to English translations [PRO]
Marketing - Cosmetics, Beauty / Cosmetics
Spanish term or phrase: Soporte de comunicación (in this context)
I am not sure what is the correct term, if they are referring to direct contact or is it something else this term refers to?

Soporte de comunicación en el punto de venta

This is the context:

Igualmente los farmacéuticos, el principal prescriptor:

- Demandan formación por parte de XXXXXX (brand name)
- Muestras para regalar a las potenciales clientas
- Publicidad en TV y revistas
- Soporte de comunicación en el punto de venta
- Incentivos para los farmacéuticos

Thank you for any help
Eileen Brophy
Spain
Local time: 16:09


Summary of answers provided
4 +1Advertising support
neilmac


  

Answers


6 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
Advertising support


Explanation:
"Communicación" in this context refers to advertising/publicity at the point of sale. They call it "soporte" (support) because it is perceived as backing up and bolstering the product.

neilmac
Spain
Local time: 16:09
Does not meet criteria
Native speaker of: Native in EnglishEnglish
PRO pts in category: 16

Peer comments on this answer (and responses from the answerer)
agree  writeaway: one of the 44 closed without grading/gratitude
9 hrs
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