publicidad cercana

English translation: close-to-home advertising

09:32 Feb 16, 2020
Spanish to English translations [PRO]
Marketing - Food & Drink
Spanish term or phrase: publicidad cercana
This is in a marketing presentation, in a list of positive factors regarding a campaign. Maybe contextual advertising? Thanks.
Jane Perkins
United Kingdom
Local time: 10:39
English translation:close-to-home advertising
Explanation:
Without further context to go on, I guess this could work... The first sample sentence below is from a book, but Google book links don't seem to work on this site.


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Note added at 21 hrs (2020-02-17 07:22:43 GMT)
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"Close-to-home advertising, socialising, friends..." works for me...

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Note added at 21 hrs (2020-02-17 07:27:02 GMT)
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NB: In my opinion, "close to home" evokes slightly more than simply "local". The question of whether one expression or another is "more natural" is purely subjective.
Selected response from:

neilmac
Spain
Local time: 11:39
Grading comment
Thanks to all for your help
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +2local advertising
Diana Badder
3proximity marketing
Cecilia Gowar
1 +2close-to-home advertising
neilmac


Discussion entries: 3





  

Answers


2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
proximity marketing


Explanation:
Without context, it is difficult to know what they mean, since "publicidad cercana" does not have a definite meaning.
One guess is that they are referring to "marketing de proximidad", which is a well known advertising strategy.

Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.
https://en.wikipedia.org/wiki/Proximity_marketing

Cecilia Gowar
United Kingdom
Specializes in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 52
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2 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +2
local advertising


Explanation:
I think "local" is more natural than "near-to-home"

Example sentence(s):
  • They have started a new local advertising campaign for a well-known international product
Diana Badder
Native speaker of: Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
agree  Wendy Streitparth
8 hrs

agree  abe(L)solano
1 day 1 hr
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43 mins   confidence: Answerer confidence 1/5Answerer confidence 1/5 peer agreement (net): +2
close-to-home advertising


Explanation:
Without further context to go on, I guess this could work... The first sample sentence below is from a book, but Google book links don't seem to work on this site.


--------------------------------------------------
Note added at 21 hrs (2020-02-17 07:22:43 GMT)
--------------------------------------------------

"Close-to-home advertising, socialising, friends..." works for me...

--------------------------------------------------
Note added at 21 hrs (2020-02-17 07:27:02 GMT)
--------------------------------------------------

NB: In my opinion, "close to home" evokes slightly more than simply "local". The question of whether one expression or another is "more natural" is purely subjective.

Example sentence(s):
  • Mahoney's type of affordable, close-to-home advertising perfectly suited to the
  • But we've started a close-to-home advertising effort ...

    Reference: http://https://jeffersoncitymag.com/tee-time/
neilmac
Spain
Local time: 11:39
Native speaker of: Native in EnglishEnglish
PRO pts in category: 66
Grading comment
Thanks to all for your help

Peer comments on this answer (and responses from the answerer)
agree  Muriel Vasconcellos: Or perhaps 'local advertising' or 'neighborhood advertising'. As you say, more context is needed.
3 mins

agree  Marie Wilson
21 hrs
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