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16:56 Dec 11, 2020 |
Spanish to English translations [PRO] Marketing - Marketing / Market Research / ITT | |||||||
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| Selected response from: Andrew Darling Spain Local time: 11:41 | ||||||
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Summary of answers provided | ||||
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3 +3 | census methodology |
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4 +1 | survey methodology |
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4 | sampling methodology |
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3 | statistical/tracking methodology |
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Summary of reference entries provided | |||
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Metodología Censal |
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Discussion entries: 1 | |
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statistical/tracking methodology Explanation: Since the source requires a proposal with a "cookieless" solution, I base this answer on what cookies are actually used for. https://www.kaspersky.com/resource-center/definitions/cookies |
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census methodology Explanation: A census methodology captures all content consumption across digital devices. -------------------------------------------------- Note added at 20 mins (2020-12-11 17:17:05 GMT) -------------------------------------------------- Census methods are mentioned in the context of a digital world in the following article: https://www.nielsen.com/us/en/insights/article/2014/uncommon... -------------------------------------------------- Note added at 27 mins (2020-12-11 17:24:01 GMT) -------------------------------------------------- By googling census methodology, you'll find: iabaustralia.com with the title 'The Next Phase in Independent Digital Audience' on the second page of the search results. It's a PDF file. -------------------------------------------------- Note added at 34 mins (2020-12-11 17:31:08 GMT) -------------------------------------------------- I would go with 'census methodology' as mentioned in the PDF file: Nielsen Digital Content Ratings measurement and reporting is driven by integration of the Nielsen Software DevelopmentKit (SDK) or tag. The SDK formsthe core of the digital *census methodology* that captures all content consumption across digital devices. The Nielsen SDK is integrated by the publisher or broadcaster for their websites and/or apps. It enables the identification of content. -------------------------------------------------- Note added at 47 mins (2020-12-11 17:43:35 GMT) -------------------------------------------------- Methodology comScore’s Unified Digital Methodology (UDM) combines panel and census measurement techniques to obtain digital audience measurement statistics. Source: www.ofcom.org.uk https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&ved=2ahUKEwjRh5DUtMbtAhUE8xQKHa-TArM4ChAWMAd6BAgMEAI&url=https%3A%2F%2Fwww.ia |
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