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00:05 Dec 8, 2018 |
Spanish to English translations [PRO] Marketing - Music | |||||||
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| Selected response from: Charles Davis Spain Local time: 23:18 | ||||||
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Summary of answers provided | ||||
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4 +1 | mass-production of the record |
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4 | provide mass access to records |
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mass-production of the record Explanation: I would say |
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provide mass access to records Explanation: I don't think "masificación" refers to mass production as such; the idea, I believe, is more mass distribution. The "masificación" of a technology is mass (very widespread) use, practice or availability: "la masificación de Internet", "la masificación del reciclaje". I agree with you that it's better in English (as is often the case) to turn the Spanish verbal nouns, "promoción, difusión y masificación", into verbs, either infinitives or gerunds: methods to promote or methods of promoting. "Masificación" in this context is not so much something that just happens as something that is deliberately achieved. I think "provide mass access to" would express the idea. Here is a relevant example of this expression in an article on podcasting: "Podcasting developed because new web-based technologies could distribute and provide mass access to (‘cast’) audio files, and because small personal devices for playing audio were becoming widely available at a declining cost." https://www.academia.edu/17505985/1_Podcasting_technology And another, from a review of Andrew Keen's book The Cult of the Amateur, on Internet culture: "The hidden premise of Keen’s first argument is that the modern ecosystem is the best or only way to nurture talent and provide mass access to its works." https://www.huffingtonpost.com/david-weinberger/andrew-keens... |
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