Introduzione al marketing per traduttori freelance
Course summary
Description Il marketing è un pilastro fondamentale per il successo della vostra attività. Questo webinar illustra i principi chiave del marketing e della comunicazione pubblicitaria in modo semplice e chiaro. Le linee guida e i consigli pratici forniti ti aiuteranno a mettere subito in pratica quanto appreso, per migliorare l'efficacia delle tue attività di promozione ed aiutarti a proporti in modo più efficace e professionale. Nella prima parte del webinar si parlerà degli aspetti teorici del marketing e della comunicazione pubblicitaria; nella seconda parte invece verrà fornita una panoramica sui materiali di marketing fondamentali per i traduttori, insieme a consigli pratici per realizzare un marketing kit efficace e professionale utilizzando risorse gratuite o low cost. Nello specifico, parleremo di: - Come definire il proprio mercato - Come identificare il proprio pubblico target - Unique selling proposition e Unique perceived benefit - Comunicazione pubblicitaria: linee guida e consigli pratici - Marketing: attività sul territorio e online - Marketing kit: materiali, risorse e consigli pratici Here is some feedback from others on these course's trainer: "She is a very good trainer and person. Very helpful and knows what she is talking about. I certainly would like to atend more webinars with her." Graziele Grilo "Ringrazio Alessandra per l'approccio professionale ma nello stesso tempo amichevole tenuto durante e dopo i corsi. Ho apprezzato la sua massima disponibilità a valutare personalmente il mio materiale marketing e a rispondere a tutti i quesiti posti. Mi ha acceso l'entusiasmo in questo campo!" Luisa Tono Translators who were interested in this training were also interested in Web writing per traduttori On-demand session SEO e PPC per traduttori: come farsi pubblicità sul web - Prima parte (SEO) On-demand training Wordfast-CLASSIC – Level 1 On-demand session Target audience Questo corso è pensato per • Traduttori che abbiano appena iniziato la propria attività da freelance • Traduttori con esperienza che intendano ampliare la propria rete di contatti professionali Learning objectives • Acquisire familiarità con concetti fondamentali legati alla promozione dei propri prodotti/servizi • Imparare a distinguere le strategie di promozione più adeguate al tipo di servizio offerto ed alla clientela a cui ci si rivolge • Saper organizzare un "marketing kit" con gli strumenti più adatti alle proprie esigenze Prerequisites Non è necessaria alcuna conoscenza specifica pregressa. Program Click to expand • Come definire il proprio mercato • Come definire il proprio pubblico target • Unique selling proposition e Unique perceived benefit • Comunicazione pubblicitaria: linee guida e consigli pratici • Marketing: attività sul territorio e online • Marketing kit: materiali, risorse e consigli pratici Registration and payment information (click to expand) Click to expand To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer. After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records. How do I access the online platform? 72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form. Software and system requirements (click to expand) Click to expand Software For PC-based Users: • Required: Windows® 8, 7, Vista, XP or 2003 Server • Required: Internet Explorer® 7.0 or newer, Mozilla® Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled) • Internet Connection Required: Cable modem, DSL, or better Internet connection • Recommended: Dual-core 2.4GHz CPU or faster with 2GB of RAM (recommended) For Mac®-based Users: • Required: Mac OS® X 10.5 – Leopard® or newer • Required: Safari™ 3.0 or newer, Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled) • Internet Connection Required: Cable modem, DSL, or better Internet connection • Required: Intel processor (1GB of RAM or better recommended) To Use VoIP (microphone and speakers or headset): • Required: Fast Internet connection (384 kbps or more recommended) • Required: speakers or headset (USB headset recommended) • NOT required: Microphone - attendees can communicate with the trainer through incorporated chat. Recommendations • For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended. • For the audio section of the training course, we recommend that you have a headset or speakers. • We recommend that you log in 30 minutes in advance of the start time to prepare for the training course. Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly. Created by Alessandra Martelli (X) View feedback | View all courses
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