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English to Portuguese: BMW TAPS THE EMERGING CHINESE LUXURY MARKET General field: Marketing Detailed field: Transport / Transportation / Shipping
Source text - English BMW TAPS THE EMERGING CHINESE LUXURY MARKET
Companies around the world are focused on the huge potential of the Chinese consumer market. Perhaps nowhere is this more evident than in the automobile market. BMW is one of several Western automotive companies currently doing business in China. They have invested heavily in developing appropriate relationships and distribution outlets since their entry into the market in 2003. China is now BMW’s second largest market (ahead of the United States) and ongoing growth is expected. Growth expectations seem reasonable since currently only 50 of every 1,000 Chinese citizens own a car and yet the Chinese auto market is still the largest in the world, outstripping the United States by roughly 40 percent. By 2030, estimates suggest that there will be 400 to 500 vehicles per 1,000 Chinese citizens!
As China’s prevalence in the global economy grows, the average earnings of Chinese workers are also increasing. Chinese workers have seen double-digit growth in their earnings in recent years. Along with this greater purchasing power has come a desire for more consumer goods and services.
Chinese consumers also have their own unique tastes and preferences. In response, BMW has modified their product offerings to better suit these unique wants and desires. Among the customized automobiles that BMW has developed are:
• Special edition China-only models—These have lengthened wheelbases and more limo-like features. Unlike the U.S. market, the expanding Chinese middle class does not favor SUVs, but prefers the luxurious features of European sedans.
• Adaptations to regional preferences—Northern Chinese prefer larger vehicles than those in the South because they associate size with prestige or social status, so regional adaption is desirable.
• Electric and hybrid vehicles—Electric and hybrid vehicles are becoming more popular than traditional gas-only engines due, in part, to China’s worsening traffic jams. In response, BMW recently unveiled a new plug-in hybrid that will be built in Shenyang, China, and will only be available in China.
BMW TAPS THE EMERGING CHINESE LUXURY MARKET CASE 2-1, PAGES 254-255
Translation - Portuguese BMW EXPLORA O EMERGENTE MERCADO DE LUXO CHINÊS
Diversas empresas ao redor do mundo estão focadas no enorme potencial do mercado consumidor chinês. E, talvez, o mercado automotivo seja o que deixa isso em maior evidência. A BMW é uma das várias empresas automotivas ocidentais que atualmente fazem negócios na China. Desde que entrou no mercado em 2003, tem investido bastante no desenvolvimento de relacionamentos comerciais e pontos de distribuição adequados, chegando a se tornar o segundo maior mercado da BMW (à frente dos Estados Unidos). As expectativas de crescimento parecem viáveis, já que atualmente apenas 50 em cada 1.000 cidadãos chineses possuem um carro e, mesmo assim, o mercado automotivo chinês ainda é o maior do mundo, superando os Estados Unidos em cerca de 40%. Até 2030, estima-se que haverá de 400 a 500 veículos para cada 1.000 cidadãos chineses!
À medida que a predominância da China na economia global cresce, o ganho médio dos trabalhadores chineses também vem aumentando, chegando a atingir os dois dígitos nos últimos anos. Consequentemente, com o crescimento do poder de compra, o desejo por mais bens de consumo e serviços também aumentou.
Os consumidores chineses também têm seus gostos e suas preferências peculiares. Portanto, a BMW modificou suas ofertas de produtos para melhor atender a seu público-alvo. Entre os automóveis personalizados que a montadora desenvolveu, estão:
• Modelos especiais apenas para a China – têm maior distância entre os eixos e mais características semelhantes à limusine. Ao contrário do mercado americano, a expansão da classe média chinesa não tem interesse por SUVs, mas prefere as características luxuosas dos sedãs europeus.
• Adaptações às preferências regionais – no Norte, os chineses preferem veículos maiores do que no Sul, pois associam tamanho a prestígio ou a status social. Portanto, a adaptação regional se faz necessária.
• Veículos elétricos e híbridos – os veículos elétricos e híbridos estão se tornando mais populares do que os motores tradicionais movidos apenas por gasolina, em parte, devido ao aumento dos engarrafamentos na China. Em resposta, a BMW revelou recentemente um novo modelo híbrido plug-in que será construído em Shenyang, na China, e só estará disponível por lá.
BMW TAPS THE EMERGING CHINESE LUXURY MARKET CASE 2-1, PÁGINAS 254-255
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Translation education
Graduate diploma - Pontifícia Universidade Católica - RJ
Experience
Years of experience: 14. Registered at ProZ.com: May 2020.
Portuguese (UNIVERSIDADE ESTÁCIO DE SÁ, verified) English (UNIVERSIDADE ESTÁCIO DE SÁ, verified) English to Portuguese (UNIVERSIDADE ESTÁCIO DE SÁ, verified)
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Google Translator Toolkit, MateCat, memoQ, Microsoft Excel, Microsoft Word, OmegaT, ProZ.com Translation Center, Trados Online Editor, Trados Studio
Brazilian Portuguese Linguist | Education, Business, Arts
I have been teaching, translating, and proofreading since 2010. If you need a well-structured Brazilian Portuguese text with impeccable grammar and vocabulary, count on me.
Some of my qualifications are:
- Degree in Languages (English & Brazilian Portuguese);
- Graduate degree in Translation (EN-PTBR);
- Graduate degree in English Teaching;
- Certificate in Business Administration;
- First Certificate in Advanced English - University of Cambridge;
- Teaching Knowledge Test - Modules 1, 2, 3 - University of Cambridge;
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