Glossary entry

English term or phrase:

Customers are the judge of business survival.

English answer:

customers are the arbiters of business survival

Added to glossary by Peter Linton (X)
Aug 6, 2006 15:28
17 yrs ago
English term

Customers are the judge of business survival.

English Bus/Financial Management
Is this sentence correct?

Discussion

anastasia t (X) (asker) Aug 6, 2006:
Is "are the judge of" even correct? That is, can "judge of" be used with "business survival"?
ErichEko ⟹⭐ Aug 6, 2006:
You mean you want to know which one is better between "are the judge of" vs. "decide"?!
anastasia t (X) (asker) Aug 6, 2006:
I don't mean gramatically correct. Should I use decide instead of judge of?

Responses

3 days 2 hrs
Selected

customers are the arbiters of business survival

... is how I would put it. In this context, I think "judge" is the wrong word.
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks for your resounding no."
+4
10 mins

See sentence below

I would say something like "Customers determine whether a business survives." Or "Business survival depends on customers." Or "The survival of a business depends on its customers." Or . . . depends on customer satisfaction." Or "Satisfied customers keep a business in business." (A little too much of a pun, perhaps)

--------------------------------------------------
Note added at 12 mins (2006-08-06 15:41:20 GMT)
--------------------------------------------------

If your question is whether "judge" or "decide" is better, of those two choices, I would go with "decide." However, I do think there are better choices, as I've mentioned above.
Peer comment(s):

agree Peter Shortall : "Judge of... survival" somehow seems slightly odd to me, but it's hard to explain why... I'd prefer one of your first three ideas
1 hr
Thanks, Peter. "Judge of ...survival" seems more than slightly odd to me, too.
agree NancyLynn : I vote for #3 and #5 :-)
5 hrs
Thanks, Nancy. Funny how it's so easy to supply alternatives for other people, when I'm stuck on some odd sounding sentences in a text I'm currently working on (make that SHOULD be working on).
agree conejo
1 day 3 hrs
Thank you, conejo.
agree Uma Hariharan
2 days 13 hrs
Thanks to you, too, Uma.
Something went wrong...
+9
0 min

yes

Mike :)

--------------------------------------------------
Note added at 1 min (2006-08-06 15:30:47 GMT)
--------------------------------------------------

Even though "customers" is plural, it is understood collectively as a group, and thus the use of "the judge" in singular is all right.

--------------------------------------------------
Note added at 3 mins (2006-08-06 15:32:15 GMT)
--------------------------------------------------

Note in the following example with "firemen."

Firemen are the safety net for unexpected fires.

In this case we do not use "safety nets" for unexpected first. Collectively they make up the safety net.

--------------------------------------------------
Note added at 14 mins (2006-08-06 15:43:12 GMT)
--------------------------------------------------

Another option now that I understand what you means is:

Customers are the ultimate judges of whether or not a business survives.

Business survival is a decision made by customers.

--------------------------------------------------
Note added at 26 mins (2006-08-06 15:55:24 GMT)
--------------------------------------------------

You can use "judge" or "decide" or a derivation of the same. It is up to you.
Peer comment(s):

agree jarry (X)
43 mins
Thank you, Jarry - Mike :)
agree Asghar Bhatti
49 mins
Thank you, Asghar - Mike :)
agree vanesa medina
49 mins
Thank you, paomedina - Mike :)
agree Will Matter
1 hr
Thank you, willmatter - Mike :)
agree Jonathan MacKerron : odd wording but surely acceptable
3 hrs
agree stefania da prato
4 hrs
neutral juvera : I would like to ask: how do you judge survival? May be the worthiness of survival? But this sentence of yours is just right: Business survival is a decision made by customers.
5 hrs
agree conejo
1 day 3 hrs
agree Alfa Trans (X)
2 days 3 hrs
agree Ana L Fazio-Kroll
2 days 10 hrs
Something went wrong...
11 hrs

the definer

"Customers are the definer of business survival" sounds good to me. It serves two things: jargonism (which are pretty common in *business* texts) and correct meaning.

If you want a simple one, use "Customer defines the survival of a business." Survival here -- in my view -- is not strictly defined as dead or alive, but rather in a spectrum, e.g., 'take off well', 'stay at runway', 'fly awkwardly', or 'crashed for good' :-)
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search