https://www.proz.com/kudoz/english-to-malay/advertising-public-relations/6904918-run-of-press-rop.html
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crafting
Dec 25, 2020 01:02
3 yrs ago
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English term

run of press (ROP)

GBK English to Malay Marketing Advertising / Public Relations
Definition from Business Dictionary:
Placement of an advertisement in a newspaper or magazine left to the discretion of the publisher. Its placement in a particular location or a specific page usually requires payment of a premium. In broadcast media, it is called run of schedule.
Example sentences:
The main benefit of ROP ads is they can cost quite a bit less than other print ads. (mediaspace solutions)
But Gill Randall, joint CEO of Spark Media Group, explains that on a national level a massive shift has been seen from Run of Press (ROP) to inserts due to the volume game. (themediaonline)
Magazines usually sell three primary types of advertising: run of press (ROP), mail order, and insert. Most magazine advertising pages and revenues are derived from ROP ads, which are printed within the magazine. (Industry Surveys Publishing & Adv.)
Proposed translations (Malay)
5 cetak wenang
Change log

Dec 3, 2020 16:35: changed "Kudoz queue" from "In queue" to "Public"

Dec 25, 2020 01:02: changed "Stage" from "Preparation" to "Submission"

Dec 28, 2020 02:59: changed "Stage" from "Submission" to "Selection"

Jan 4, 2021 01:56:

Jan 24, 2021 01:54:

Feb 23, 2021 01:54:

Proposed translations

3 hrs

cetak wenang

Juga dikenali sebagai cetak bebas.
Definition from PRPM (Pusat Rujukan Persuratan Melayu):
Penyiaran dan penerbitan iklan di media elektronik dan media cetak pada sebarang masa mengikut budi bicara pihak media dalam tempoh yang telah dipersetujui oleh agensi pengiklanan. Juga dikenali sebagai 'jadual bebas' (run of schedule).
Example sentences:
Kelemahan cetak wenang ialah iklan mungkin disiarkan semasa jumlah khalayak yang menonton berkurangan atau disiarkan di ruang akhbar yang jarang diberi perhatian oleh pembaca. ( PRPM (Pusat Rujukan Persuratan Melayu))
Pendekatan cetak wenang atau jadual bebas memberikan faedah kepada pihak pengiklan kerana tidak perlu mengeluarkan wang tempahan ruang yang banyak. ( PRPM (Pusat Rujukan Persuratan Melayu))
Kaedah cetak wenang atau jadual bebas biasanya digunakan oleh syarikat kecil yang mempunyai peruntukan kewangan yang rendah. ( PRPM (Pusat Rujukan Persuratan Melayu))
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