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Tradução - arte & negócio » Business issues »
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Contacting a company for the first time after visiting its website
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jyuan_us
jyuan_us  Identity Verified
Estados Unidos
Local time: 17:33
Membro (2005)
inglês para chinês
+ ...
interesting points Aug 10, 2020

Wai Hin Lee wrote:
For example, one multinational homeware company uses very weird marketing script. It is as if someone is speaking English in Chinese characters. [Edited at 2020-08-10 09:46 GMT]


Interesting points but can you elaborate on this point: "It is as if someone is speaking English in Chinese characters." I just couldn't get how they would do it.
 
Wai Hin Lee
Wai Hin Lee
Hong Kong
Local time: 05:33
Membro (2020)
inglês para chinês
+ ...
word-for-word translation Aug 10, 2020

jyuan_us wrote:

Interesting points but can you elaborate on this point: "It is as if someone is speaking English in Chinese characters." I just couldn't get how they would do it.


It seems to me that some of the scripts are translated word-for-word, adopting the English way of thinking and the sentence structures of the original texts, only replacing the English terms with Chinese words, without considering the reading habits of Chinese readers. That's what I meant by "speaking (or more accurately, writing) English in Chinese characters".
 
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Contacting a company for the first time after visiting its website


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