French to English Bus/Financial Management internal 'slogan'

Company newsletter (energy sector) – a kind of slogan to galvanise the troops for the coming 5 years :

“Esprit de conquête, culture de l'excellence, religion du résultat”

The “conquête” is question is the winning of new (corporate) customers, by improved identification of potential targets, etc .
I’m aware of the resonance of the “A de B” structure repeated 3 times, and would ideally like to replicate it.

Hence so far I’ve stuck with “culture of excellence” for the 2nd element, but it’s not set in stone.

Likewise, the “religion du résultat” element involves improving profitability by focusing on profitable contracts, and my inclination here is “driven by/focus on profit” to keep the word pattern.

However, for “Esprit de conquête” I’m stuck with plain old “winning customers” for the moment.
I’m toying with “mindset” for “Esprit” but can’t think of a decent, snappy, phrase. I’ve also wondered whether something with “target” or “targeting” might do the trick for “conquête“. I’ve seen kudoz for “conquête” but terms like “winover” are too marketing-speak for this document (which is a general newsletter), and I’m not sure that “promotion” is appropriate here for this company.

I would really like to avoid the obvious “spirit of conquest”, which sounds a bit imperialistic to me :-)

Anybody got any good ideas?