Glossary entry

español term or phrase:

firma compacta

inglés translation:

compact signature

Added to glossary by BristolTEc
Sep 18, 2007 15:55
16 yrs ago
español term

firma compacta

español al inglés Mercadeo Publicidad / Relaciones públicas Brand logos
This is a combination of one or more logos (company or brand) on a specially defined square background (in this case, though I imagine it could be rectangular, round, etc) forming a characteristic block to be placed on each piece of advertising from a company.

Context example:

"Firma Compacta Marca Comercial
Se compone de la logomarca XXXX [company name] en amarillo, la logomarca de la Marca Comercial y el fondo “YYYY”. En comunicaciones firmadas en co-branding no está permitido variar la posición de la Firma compacta."

Of the 2 "logomarca" above I believe "company logo" is appropriate for the 1st and "brand logo" for the 2nd.
Proposed translations (inglés)
3 compact signature
4 tag line

Proposed translations

43 minutos
Selected

compact signature

there is reference to "compact signature" in the link, along with other kinds of "signature".

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Note added at 45 minutos (2007-09-18 16:41:28 GMT)
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here is another link making reference to "compact signature".
http://www.open.ac.uk/online//p3.shtml
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4 KudoZ points awarded for this answer. Comment: "Many thanks"
4 horas

tag line

Example: Yellow pages - "Let your fingers do the walking"
http://sbinfocanada.about.com/od/marketing/a/brandingks.htm
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