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Glossary entry

Spanish term or phrase:

medio de masas

English translation:

part of the mass media

Added to glossary by Tony Isaac
Nov 6, 2008 16:14
15 yrs ago
Spanish term

medio de masas

Spanish to English Art/Literary General / Conversation / Greetings / Letters
¿Qué quiere decir esto en inglés según el siguiente contexto?

Sabía "que esto iba a transformar de manera fundamental el modo de obtener información, comunicarse y comprar, y que algún día sería un medio de masas

He knew “that fundamentally this was going to transform the way of getting information, communicating and buying and that some day it would be ... of everyone"
Proposed translations (English)
4 +2 part of the mass media
2 +6 mass media
5 +3 mass medium
Change log

Nov 6, 2008 16:44: Henry Hinds changed "Level" from "Non-PRO" to "PRO"

Nov 12, 2008 21:49: Tony Isaac Created KOG entry

Proposed translations

+2
46 mins
Selected

part of the mass media

The problem here is that 'mass media' is uncountable plural and you can't have one of them (not even 'a mass medium').

I'd add an extra word or two to get round this. How about saying "...to transform the way of getting information, communicating and shopping and that one day it would become part of the mass media"

One other 'mini-problem': it's difficult to position 'fundamentally' in this sentence. The best solution is probably to put it between 'to' and 'transform'. Very conservative writers say this is inadmissible (you mustn't split an infinitive) but it has become acceptable in modern educated English. If you want to avoid this problem you'd have to say something like '...bring about a fundamental transformation in ...'

HTH

that fundamentally this was going to transform the way of getting information, communicating and buying and that some day it would be ... of everyone

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Note added at 2 hrs (2008-11-06 18:22:39 GMT)
--------------------------------------------------

'Mass medium' is a correct singular but people seem reluctant to use it!
Peer comment(s):
agree Grace Horsley
44 mins
Thanks Grace
disagree Lia Fail (X) : The singular of media is medium, and the mass (as an adjective) refers to the fact that it is used by the masses
3 hrs
Yes, of course. But I still feel that use of 'a mass medium' is not common enough to sound natural, whereas 'mass media' is extremely common. Hence my suggested alternative strategy.
agree Christine Walsh : an elegant way out
5 hrs
Thanks Chriswa
agree Cercedilla : I agree with part of the mass media, and then nothing afterwards (forget the "of everyone") and also agree with the position of fundamental being difficult. That this was going to transform, in a fundamental way, the way of getting information...
22 hrs
Thanks Cantolla.
Something went wrong...
4 KudoZ points awarded for this answer.
+6
1 min

mass media

...

--------------------------------------------------
Note added at 2 mins (2008-11-06 16:17:07 GMT)
--------------------------------------------------

#
ejem89.blogspot.com/2006/10/los-medios-de-masas.html - 25k - Cached - Similar pages
#
Mass Media
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Mass Media. por DGARGENTINO. miércoles, 27 de febrero del 2008 a las 13:47. guardado en Medios De Comunicación De Masas. Medios de Comunicación de Masas ...
dgargentino.obolog.com/mass-media-64684 - 24k - Cached - Similar pages
# [PDF]
Universidad y mass media
File Format: PDF/Adobe Acrobat - View as HTML
Palabras clave: universidad, medios de masas, funciones e interacciones, cultura uni-. versitaria y cultura de masas. The University and the Mass Media ...
www.ucm.es/BUCM/revistas/inf/11357991/articulos/CIYC0404110... - Similar pages
by U Eco - 2004 - All 5 versions
#
LOS MASS MEDIA EN EDUCACIÓN
- [ Translate this page ]
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--------------------------------------------------
Note added at 8 mins (2008-11-06 16:22:32 GMT)
--------------------------------------------------

mass medium
One entry found.


Main Entry:
mass medium
Function:
noun
Inflected Form(s):
plural mass media
Date:
1923

: a medium of communication (as newspapers, radio, or television) that is designed to reach the mass of the people —usually used in plural
Peer comment(s):
agree José Nolasco : Excelente, justa respuesta
1 min
agree patinba : or mass medium in this case?
2 mins
agree Carlos Sorzano
2 mins
agree Edward Tully : spot on!
4 mins
agree Nitza Ramos
19 mins
agree Maru Villanueva
1 hr
agree Mónica Sauza
3 hrs
disagree Lia Fail (X) : It has to be singular, surely?
4 hrs
See note at 8 mins, following patinba's comment above :-) I was in a rush initially, then made the amendment/also, it could = form of mass media, depending on how asker translates this!
Something went wrong...
+3
29 mins

mass medium

I think too many people are forgetting that "media" is a plural and has a singular that is "medium". The same thing happens with "criteria", we hear even educated people using it as a singular as though the word "criterion" did not even exist.
Peer comment(s):
agree Tony Isaac : Hear, hear! I've suggested a way to get round this in my proposed answer.
18 mins
Gracias, Tony. That can be done too, but I don't see why there can't be one if there can be many!
agree Lia Fail (X) : Absolutely agree:-) It should be phrased with an article in this context, as "a mass medium"
4 hrs
Gracias, Lisa. Why go around it?
agree AC0
18 hrs
Gracias, Sandroc.
Something went wrong...
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