Glossary entry (derived from question below)
English term or phrase:
Issues Highjacking
Spanish translation:
aprovechar de la actualidad
Added to glossary by
Eloisa Anchezar
Nov 9, 2008 22:30
15 yrs ago
1 viewer *
English term
Issues Highjacking
English to Spanish
Other
Other
communication strategy
There are four potential platforms of communications to consider in promoting this research:
- Announcing the research via a local press release
- Features – case studies/spokespeople
- White paper or matte release
- Issues highjacking
Platform 4: Issues Highjacking
With noise becoming ever more topical, there may be stories related to this subject reported on by the media in the future. If this occurs, a spokesperson can be put forward to provide comment on the issue using the survey findings as an angle.
- Announcing the research via a local press release
- Features – case studies/spokespeople
- White paper or matte release
- Issues highjacking
Platform 4: Issues Highjacking
With noise becoming ever more topical, there may be stories related to this subject reported on by the media in the future. If this occurs, a spokesperson can be put forward to provide comment on the issue using the survey findings as an angle.
Proposed translations
(Spanish)
| 3 +4 | aprovechar de la actualidad |
Jennifer Levey
|
| 3 | asunto secuestro aéreo |
Christine Bollmann
|
| 3 | cuestiones de piratería |
nahuelhuapi
|
References
| unos ejemplos de cómo se usa |
jacana54 (X)
|
Proposed translations
+4
1 hr
Jennifer Levey
Chile
Chile
Native in English
Chile
Human-scale Globalization
Native in: English (Variant: British) 
Works in: Spanish to English, French to English, English to Spanish, and 2 more.
Related KudoZ points
:
120
Selected
aprovechar de la actualidad
For example, if the company specialises in the acoustic treatment of houses, and there's a story in the press about expected high noise levels when they build a new airport (= an 'issue'), offer to make public presentations explaining how your products have been used to combat noise in houses under the approach path at another airport.
4 KudoZ points awarded for this answer.
Comment: "Muchas gracias a todos!!
Lucía, muy útiles los ejemplos que enviaste"
56 mins
Christine Bollmann
Spain
Spain
Spain
Passionate about translation
Native in: German 
Works in: Spanish to German, English to German
asunto secuestro aéreo
i have no explanation, i just think this hits the spot
1 hr
cuestiones de piratería
---
Reference comments
2 hrs
Reference:
unos ejemplos de cómo se usa
"Democrats plan to run to the right of Republicans in 2006 and 2008 on illegal immigration. They plan to ***hijack an issue*** they understand resonates with the public. They plan to discover a genuine national security issue – perhaps the most important national security issue – and turn it into their own. "
"I also examine the issue of ‘instrumentalization’
since issue linkage has been criticized in policy circles as an ‘abuse of direct democracy’ and as an attempt to ‘hijack’ or ‘instrumentalize’ political issues with widespread support in the population for ulterior purposes.1
"I also examine the issue of ‘instrumentalization’
since issue linkage has been criticized in policy circles as an ‘abuse of direct democracy’ and as an attempt to ‘hijack’ or ‘instrumentalize’ political issues with widespread support in the population for ulterior purposes.1
Reference:
http://www.worldnetdaily.com/news/article.asp?ARTICLE_ID=45893
http://www.springerlink.com/content/yh040350370063x7/fulltext.pdf
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