inglés al español Mercadeo Mercadeo / Estudios de mercado

Hi, prozians,

would you be so kind to explain me the meaning of this phrase?

Reverse inaugural celebrating AIRLINE's service to CITY

It is part of a list of marketing actions to promote a luxury airline company

here is the list

Reverse inaugural celebrating AIRLINE's service to CITY
Leverage advertising campaign around Summer 2xxx (Olympic games in OTHER CITY)
Media events with executive chef
Familiarization trips in conjunction with the XXX Tourist Commission and Tourism YYY

XXX and YYY are two countries

Thnkas, P.