Glossary entry

German term or phrase:

gegenüber dem umworbenen Verkehr

English translation:

vis-à-vis the target audience

Added to glossary by John O'Brien
Jan 26, 2003 22:29
21 yrs ago
German term

gegenüber dem umworbenen Verkehr

German to English Law/Patents Beweislast
Title:
Beweislast
Im Rahmen der Beweislast bei vergleichender Werbung wurde allerdings darauf verwiesen, dass ..........und derjenige, der die Angaben verbreitet, damit die Verantwortung für deren Verlässlichkeit gegenüber dem umworbenen Verkehr übernommen hat.

TIA

Discussion

William Stein Jan 27, 2003:
Could you give us the surrounding text or a brief explanation of the subject matter?

Proposed translations

7 hrs
Selected

target audience, patrons or targeted consumers

The issue here is comparative advertising and accountability for claims made to the target audience or targeted consumers.
Those who patronize a store or restaurant constitute its "Verkehr."
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4 KudoZ points awarded for this answer. Comment: "Thanks to everybody. Four points to Maureeen though"
1 hr

clients the advertising is directed at

in the absence of context - "Verkehr" is traffic, so the clients visit a website or frequent a place of business?
jmdn. umwerben is "woo" - in this context probably "advertise"
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4 hrs

vis-a-vis the solicited traffic

I solicit your business, but will woo my favorite lady.
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4 hrs

responsibility to the

solicited clientel
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