Glossary entry (derived from question below)
French term or phrase:
positionnement prix marketing conseillé
English translation:
recommended marketing price positioning
Added to glossary by
B D Finch
Jan 14, 2010 16:44
14 yrs ago
4 viewers *
French term
positionnement prix marketing conseillé
French to English
Marketing
Retail
Is this something like the "retailers' recommended price"?
Context is a loan agreement under which one company will lend another company some expensive items which will then be displayed in a shop,so that people will buy them.
XXXX concède à titre de prêt à usage purement gracieux, et en conformité avec les articles 1875 et suivants du Code Civil, à YYYY qui accepte, sous les clauses, charges et conditions de droit et d'usage en pareille matière et notamment sous celles énumérées aux présentes les "ZZZZ" numéro __ d'une valeur unitaire de 150.000 € (cent cinquante mille Euros) HT, positionnement prix marketing conseillé, ci-après le "Prêt".
Context is a loan agreement under which one company will lend another company some expensive items which will then be displayed in a shop,so that people will buy them.
XXXX concède à titre de prêt à usage purement gracieux, et en conformité avec les articles 1875 et suivants du Code Civil, à YYYY qui accepte, sous les clauses, charges et conditions de droit et d'usage en pareille matière et notamment sous celles énumérées aux présentes les "ZZZZ" numéro __ d'une valeur unitaire de 150.000 € (cent cinquante mille Euros) HT, positionnement prix marketing conseillé, ci-après le "Prêt".
Proposed translations
(English)
| 4 +1 | recommended marketing price positioning |
B D Finch
|
Change log
Jan 21, 2010 09:48: B D Finch Created KOG entry
Proposed translations
+1
56 mins
Selected
recommended marketing price positioning
Price positioning is relative to other products/brands in the same outlet and in the market in general. It helps define the brand image and target customers.
"Price positioning puts the brand either at the top or bottom of the category. By being the most or least expensive brand in the category the brand takes on ..."
www.brandoctors.com/f2.html
"This article examines pricing and positioning from both an economic and a marketing perspective. A price positioning framework is developed linking these ..."
jht.sagepub.com/cgi/content/abstract/15/2/31 -
"managers are responsible for strategy, market analysis, product definition, product marketing, price positioning and channel partnerships. ..."
jobsearch.money.cnn.com/a/all-jobs/list/q.../c-JPMorgan+Chase -
"Price positioning puts the brand either at the top or bottom of the category. By being the most or least expensive brand in the category the brand takes on ..."
www.brandoctors.com/f2.html
"This article examines pricing and positioning from both an economic and a marketing perspective. A price positioning framework is developed linking these ..."
jht.sagepub.com/cgi/content/abstract/15/2/31 -
"managers are responsible for strategy, market analysis, product definition, product marketing, price positioning and channel partnerships. ..."
jobsearch.money.cnn.com/a/all-jobs/list/q.../c-JPMorgan+Chase -
Peer comment(s):
| neutral |
Rob Grayson
: "Price positioning" on its own is no problem; "marketing price positioning" is not something I've ever heard of, nor can I find any refs.
4 mins
|
|
Does everything we write have to have been written before? It might catch on!
|
|
| neutral |
writeaway
: literal but it is what we say in English? If you google "marketing price positioning", there are no exact hits which is a warning sign. See discussion box (and wait for someone to 'post' that as 'their' answer).
10 mins
|
|
See my response to Rob. However, I do wonder what to make of it given the phrases before and after. Not sure what sense it makes with either Paula's or my suggested translations.
|
|
| agree |
Chris Hall
1 day 9 hrs
|
4 KudoZ points awarded for this answer.
Comment: "Thanks very much for your help."
Discussion
MRSP - Manufacturer's suggested retail price (if the company providing the items is the manufacturer).