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Glossary entry

French term or phrase:

logiques d’équipement industriel

English translation:

\"economy of scale\" logic

Added to glossary by Mark Nathan
Sep 13, 2010 09:42
13 yrs ago
1 viewer *
French term

logiques d’équipement industriel

French to English Bus/Financial Marketing / Market Research Banking
Toujours plus de PNB ! Pour
se maintenir dans la course et
satisfaire leurs actionnaires,
les banques françaises
doivent trouver de nouvelles
voies pour accroître leur
chiffre d’affaires.
Jusqu’à présent, le marché des Particuliers,
porté par des logiques d’équipement
industriel, alimentait très largement la
croissance du PNB. Mais cet essor se ralentit :
les pouvoirs publics et les concurrents font
pression sur les prix, les clients sont de plus en
plus méfiants face au marketing de masse…
Bref, il est grand temps de trouver de
nouvelles voies et surtout de nouveaux
horizons !
Proposed translations (English)
2 +2 "economy of scale" logic

Discussion

philgoddard Sep 13, 2010:
I hadn't come across PNB in this context, so I looked it up:
http://www.boursereflex.com/lexique/pnb
Mark Nathan (asker) Sep 13, 2010:
I think the idea is that the "private" banking market is more developed in terms of marketing /services than the corporate banking market.
Mark Nathan (asker) Sep 13, 2010:
Particuliers as opposed to the corporate market

Proposed translations

+2
41 mins
Selected

"economy of scale" logic

Just a guess, trying to imagine what this phrase could refer to.
Peer comment(s):
agree Emma Paulay : Yes, I think this must be the general idea. Putting everyone in the same basket, mass marketing, selling the same thing to everyone etc.
7 mins
Thank you, Emma.
agree philgoddard : I'm not sure about the "logic" bit - you could say "benefits from significant economies of scale" or something like that.
4 hrs
Thank you, Phil, and thanks for the link.
neutral joehlindsay : Are we sure they are talking about 'economies of scale' and not GDP increased by automation over the past couple of decades? I think logique may just mean something like 'for reasons of...'
12 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks everyone"
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