Dec 7, 2010 14:23
13 yrs ago
Italian term

storico comunicazionale

Italian to English Marketing Advertising / Public Relations
relazione progettuale di una nuova campagna pubblicitaria

"Dopo un'attenta analisi dello *storico comunicazionale* [dell'azienda/del marchio] abbiamo elaborato il nuovo concept grafico [...]"

Grazie.
Votes to reclassify question as PRO/non-PRO:

Non-PRO (1): philgoddard

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Proposed translations

+2
37 mins
Selected

communications footprint over time

This might do. The language of creatives and ad people is always evolving with numerous borrowings. I would try somethink like this as the study has led to a new graphic concept.

To my esteemed colleagues: please don't confuse promotions with brand communication - two completely different worlds and with different meanings :-)

Alison
Peer comment(s):

agree dandamesh : a sort of "anamnesis" I like footprint over time
22 mins
agree ARS54
1 day 10 hrs
Something went wrong...
4 KudoZ points awarded for this answer.
+1
7 mins

promotional history

Manage your customer database and track promotional history. Get database solutions that combine power and flexibility with a complete, consistent and ...
www.experian.com/.../customer_database.html -

2 Promotional history. 2.1 Boxing; 2.2 Wrestling. 3 Awards; 4 Hardcore Hall ...
en.wikipedia.org/wiki/Asylum_Arena
Peer comment(s):

agree Nicholas Hunt
5 mins
thanks Nicholas
Something went wrong...
36 mins

communication history

It means not just advertising, but all aspects of communication - PR, corporate image, graphic identity etc.
Something went wrong...
55 mins

past promotional activities / promotional background

or past communications activities, though I like communications less than promotional
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