English to Spanish Other Management comunicaciones

en un texto que habla sobre las "communications competencies" aparece lo siguiente:

In order to achieve its vision and mission, Communications family needs to focus on
1. Technical and professional knowledge & skills
2. Behavioral competencies : LEAD competencies, with a emphasis on key competencies, which may be considered as embedded in LEAD, but that we specifically identified as they are particularly useful for Communications,
no se si en español se comprendera si dejo "competencias LEAD" o si debo traducir este termino, y ese caso cual seria? espero que me puedan ayudar es muy urgente gracias