Glossary entry (derived from question below)
Spanish term or phrase:
marca de gama
English translation:
range brand
Added to glossary by
John Cutler
Nov 19, 2011 11:51
12 yrs ago
4 viewers *
Spanish term
Spain
A unique combination of skills
Native in: English 
Works in: Spanish to English, Catalan to English, English to Spanish, and 1 more.
marca de gama
Spanish to English
Science
Medical: Pharmaceuticals
Brands/trademarks
From this document:
http://www.aemps.gob.es/en/industria/regMedicamentos/guia-No...
The context is:
Se define marca de gama como el nombre para un grupo de medicamentos no sujetos a prescripción médica cuyo objetivo es permitir al usuario identificarlos como parte del grupo. Estos medicamentos pueden diferir en su composición en principios activos, su forma farmacéutica o sus indicaciones terapéuticas. Los medicamentos que se engloben dentro de una misma marca de gama deberán incluirse en uno de los siguientes supuestos
Please back up any answers with documented references. Thanks!
http://www.aemps.gob.es/en/industria/regMedicamentos/guia-No...
The context is:
Se define marca de gama como el nombre para un grupo de medicamentos no sujetos a prescripción médica cuyo objetivo es permitir al usuario identificarlos como parte del grupo. Estos medicamentos pueden diferir en su composición en principios activos, su forma farmacéutica o sus indicaciones terapéuticas. Los medicamentos que se engloben dentro de una misma marca de gama deberán incluirse en uno de los siguientes supuestos
Please back up any answers with documented references. Thanks!
Proposed translations
(English)
| 5 +4 | range brand |
Lisa McCarthy
|
| 4 +1 | umbrella segment brand (name) |
Emma Goldsmith
|
| 4 | Branded |
Andrew Bramhall
|
Votes to reclassify question as PRO/non-PRO:
Non-PRO (1): Neil Ashby
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Proposed translations
+4
2 mins
Lisa McCarthy
Spain
Spain
Native in English
Works in field
Spain
Especialista de marketing
Native in: English
Works in: Spanish to English, Catalan to English
Related KudoZ points
:
59
Selected
range brand
Marketing Tips For You » Brand Strategies
www.marketingtips4you.co.uk/?page_id=88Cached
A range brand is used to provide an identity for a group of products that offer the ... For example hair care products are often sold under a range brand name that ...
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Note added at 6 mins (2011-11-19 11:57:53 GMT)
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Transmission of the process of brand architecture to the pharmaceutical industry
In the first step, the model of Aaker (1996) has to be adjusted for the pharmaceutical industry.
While the corporate brand which defines the corporation behind the product or service offering is fully consistent with the logic of Aaker (1996), most of the other brands have to be
added into this logic. *****A range brand as “…a brand that ranges over several product classes”****** (Aaker, 1996: 242) for example, can be a company brand which belongs to the corporation, like Sandoz from Novartis or even pharmacy chains and wholesalers as part of a corporation.
Product line brands as “…associated with the organization’s specific products” (Aaker, 1996: 243) can be therapy area-specific brands which cover the whole product portfolio of a company within a specific therapy area like Henning, which is the umbrella of thyroids drugs of sanofi aventis. Subbrands are basic product brands which refine product line brands such as Viani mite from GlaxoSmithKline, Aspirin Plus C from Bayer or L-Thyroxin Henning from sanofi aventis. Branded features and services delineate the brand (Aaker, 1996). Examples would be events as the diabetes day from NovoNordisk, Solostar insulin pen from sanofi
aventis and the Viani discus from GlaxoSmithKline as medical devices. These features can have a significant effect on the brand perception and should be considered in a pharmaceutical brand hierarchy.
http://marketing.conference-services.net/resources/327/2342/...
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Note added at 17 mins (2011-11-19 12:09:25 GMT)
--------------------------------------------------
Range Branding
Line branding is restrictive since it restricts the brands extension intonearby territories of complementary products. ***Range branding** is not restrictive, where the brand can move beyond product complementarities. Products however, emanate out of some common competence or expertise. All the products share a common promise,which stems from the firm’s or range brand’s area of competence.
http://www.scribd.com/doc/50506724/7/CHAPTER-7
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Note added at 21 mins (2011-11-19 12:13:05 GMT)
--------------------------------------------------
Range Brand o Marca de Gama de productos:
La marca identifica una gama de productos normalmente de la misma
categoría. Los productos, casi siempre, llevan el mismo nombre de marca
y un “apellido” (etiqueta) que las diferencia.
Tipos de marcas según su asociación a los productos:
• Product Brand: Marcas de producto
• Range Brand: Marcas de gama de productos
• Umbrella Brand: Marcas paraguas
• Company Brand: Marcas de compañía
• Labels: Etiquetas
[PDF]
Gestión de marcas
web.me.com/.../materiales.germa0301n-ramon-cor...Similar -
File Format: PDF/Adobe Acrobat - Quick View
--------------------------------------------------
Note added at 4 days (2011-11-23 15:02:44 GMT) Post-grading
--------------------------------------------------
Glas to be of assistance, John!
www.marketingtips4you.co.uk/?page_id=88Cached
A range brand is used to provide an identity for a group of products that offer the ... For example hair care products are often sold under a range brand name that ...
--------------------------------------------------
Note added at 6 mins (2011-11-19 11:57:53 GMT)
--------------------------------------------------
Transmission of the process of brand architecture to the pharmaceutical industry
In the first step, the model of Aaker (1996) has to be adjusted for the pharmaceutical industry.
While the corporate brand which defines the corporation behind the product or service offering is fully consistent with the logic of Aaker (1996), most of the other brands have to be
added into this logic. *****A range brand as “…a brand that ranges over several product classes”****** (Aaker, 1996: 242) for example, can be a company brand which belongs to the corporation, like Sandoz from Novartis or even pharmacy chains and wholesalers as part of a corporation.
Product line brands as “…associated with the organization’s specific products” (Aaker, 1996: 243) can be therapy area-specific brands which cover the whole product portfolio of a company within a specific therapy area like Henning, which is the umbrella of thyroids drugs of sanofi aventis. Subbrands are basic product brands which refine product line brands such as Viani mite from GlaxoSmithKline, Aspirin Plus C from Bayer or L-Thyroxin Henning from sanofi aventis. Branded features and services delineate the brand (Aaker, 1996). Examples would be events as the diabetes day from NovoNordisk, Solostar insulin pen from sanofi
aventis and the Viani discus from GlaxoSmithKline as medical devices. These features can have a significant effect on the brand perception and should be considered in a pharmaceutical brand hierarchy.
http://marketing.conference-services.net/resources/327/2342/...
--------------------------------------------------
Note added at 17 mins (2011-11-19 12:09:25 GMT)
--------------------------------------------------
Range Branding
Line branding is restrictive since it restricts the brands extension intonearby territories of complementary products. ***Range branding** is not restrictive, where the brand can move beyond product complementarities. Products however, emanate out of some common competence or expertise. All the products share a common promise,which stems from the firm’s or range brand’s area of competence.
http://www.scribd.com/doc/50506724/7/CHAPTER-7
--------------------------------------------------
Note added at 21 mins (2011-11-19 12:13:05 GMT)
--------------------------------------------------
Range Brand o Marca de Gama de productos:
La marca identifica una gama de productos normalmente de la misma
categoría. Los productos, casi siempre, llevan el mismo nombre de marca
y un “apellido” (etiqueta) que las diferencia.
Tipos de marcas según su asociación a los productos:
• Product Brand: Marcas de producto
• Range Brand: Marcas de gama de productos
• Umbrella Brand: Marcas paraguas
• Company Brand: Marcas de compañía
• Labels: Etiquetas
[PDF]
Gestión de marcas
web.me.com/.../materiales.germa0301n-ramon-cor...Similar -
File Format: PDF/Adobe Acrobat - Quick View
--------------------------------------------------
Note added at 4 days (2011-11-23 15:02:44 GMT) Post-grading
--------------------------------------------------
Glas to be of assistance, John!
4 KudoZ points awarded for this answer.
Comment: "Thanks a zillion Lisa"
1 min
Andrew Bramhall
United Kingdom
United Kingdom
Native in English
United Kingdom
Flair and accuracy tailored to your text
Native in: English 
Works in: Spanish to English, German to English
Related KudoZ points
:
8
Branded
Parts of the industry are producing unbranded footwear in the mid- to low-end of the product segment and are selling through wholesalers rather than...
Hay partes de la industria que producen calzado sin marca de gama media y baja, y lo venden a través de mayoristas, en vez de directamente ....
Hay partes de la industria que producen calzado sin marca de gama media y baja, y lo venden a través de mayoristas, en vez de directamente ....
Note from asker:
| Thanks for your time Oliver |
+1
32 mins
Emma Goldsmith
Spain
Spain
Native in English
Specializes in field
Spain
25 years of medical translations
Native in: English (Variant: UK)
Works in: Spanish to English
Related KudoZ points
:
240
umbrella segment brand (name)
Your document explains exactly what a "marca de gama" is. A very close equivalent would be the UK term "umbrella segment".
An ***umbrella segment*** of an invented name is a section of invented name that is used in more than one medicinal name to create a brand or range of products.
Where the new product contains the same active as the original product, packs may be acceptable where the name is differentiated by a suitable descriptor indicative of the new therapeutic area (e.g. Bloggofen Cold and Flu Capsules and Bloggofen Headache Capsules).
http://www.mhra.gov.uk/home/groups/is-lic/documents/websiter...
An umbrella segment (also known as root name) of an invented name is a section of invented name that is used for more than one name to create a brand or range of related products
http://www.imb.ie/images/uploaded/documents/AUT-G0022_Guide_...
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Note added at 1 hr (2011-11-19 12:53:54 GMT)
--------------------------------------------------
Here's an FDA ref too:
See p14 in this pdf:
http://www.fda.gov/downloads/Drugs/NewsEvents/UCM219179.pdf
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Note added at 4 hrs (2011-11-19 16:05:12 GMT)
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[Good pack design] helps differentiate medicines within the same range (e.g. ***umbrella brands***) to minimise the risk of confusion. ... This is especially important where a range of medicines within the same ***umbrella brand*** include different active substance(s).
http://www.ema.europa.eu/docs/en_GB/document_library/Regulat...
An ***umbrella segment*** of an invented name is a section of invented name that is used in more than one medicinal name to create a brand or range of products.
Where the new product contains the same active as the original product, packs may be acceptable where the name is differentiated by a suitable descriptor indicative of the new therapeutic area (e.g. Bloggofen Cold and Flu Capsules and Bloggofen Headache Capsules).
http://www.mhra.gov.uk/home/groups/is-lic/documents/websiter...
An umbrella segment (also known as root name) of an invented name is a section of invented name that is used for more than one name to create a brand or range of related products
http://www.imb.ie/images/uploaded/documents/AUT-G0022_Guide_...
--------------------------------------------------
Note added at 1 hr (2011-11-19 12:53:54 GMT)
--------------------------------------------------
Here's an FDA ref too:
See p14 in this pdf:
http://www.fda.gov/downloads/Drugs/NewsEvents/UCM219179.pdf
--------------------------------------------------
Note added at 4 hrs (2011-11-19 16:05:12 GMT)
--------------------------------------------------
[Good pack design] helps differentiate medicines within the same range (e.g. ***umbrella brands***) to minimise the risk of confusion. ... This is especially important where a range of medicines within the same ***umbrella brand*** include different active substance(s).
http://www.ema.europa.eu/docs/en_GB/document_library/Regulat...
Note from asker:
| Hi Emma, in the end I opted for Lisa's answer but I really appreciate your time and effort. |
Peer comment(s):
| agree |
Filippe Vasconcellos de Freitas Guimarães
: The FDA uses the term "umbrella branding" as well.
19 mins
|
|
Thanks, Filippe. I've just added an FDA ref too.
|
|
| neutral |
Ron Hartong PhD (X)
: Like your new pic! ;)//Oh, I do like your references; problem is, I like Lisa's even more :)
51 mins
|
|
Glad you like the pic, sorry you don't like my excellent references:)
|
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