Glossary entry (derived from question below)
French term or phrase:
bannière locale
English translation:
local brand / local name
French term
bannière locale
Banner doesn't make sense - or is there a meaning I'm not aware of? Could this be "local trades", "local businesses" or "local chains" perhaps?
Job is due by tonight (aren't they always?), thanks for your responses!
| 3 +2 | local brands |
Daniel Frisano
|
| 3 | local name |
Tony M
|
PRO (2): casper (X), Tony M
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Proposed translations
Italy
100% human translation, always
Native in: Italian 
Works in: English to Italian, French to Italian, German to Italian, and 14 more.
local brands
| I like that a lot... |
local name
They seem to be contrasting '(national) chains' with 'local stores' — but as we don't know what sort of 'stores' these are, probably best to stick with 'names', emphasizing the business rather than actual premises.
It seems to me 'bannière' is simply being used here as a variant of 'enseigne' — perhaps because of the connotation of 'big-name brands' that 'enseigne' often tends to have.
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