Sep 15, 2014 08:59
9 yrs ago
French term

sur lesquels les compétiteurs sont endormis

French to English Bus/Financial Business/Commerce (general) Development of digital technologies
"Il convient tout d’abord de sélectionner des sujets de second rang, à la hauteur de ses moyens, et sur lesquels les compétiteurs sont endormis"

In a discussion of how to survive as a newcomer business in the digital market, this author is recommending concentrating on less well-known products that the competition is not really paying attention to. I'm struggling to express "sont endormis" in this context.

This text is strictly confidential so I can only post snippets of context, I'm afraid.

TIA!

Proposed translations

+9
17 mins
Selected

which competitors haven't yet woken up to

'just a thought
Peer comment(s):

agree Yvonne Gallagher : idiomatic
12 mins
agree Adrien Henry
17 mins
agree Thomas T. Frost
46 mins
agree Marian Vieyra : Yes, very idiomatic.
50 mins
agree David Hayes : Looks good to me!
1 hr
agree Sheila Critchley : nicely captures the idea of being asleep!
4 hrs
agree nweatherdon : might consider the construction of "to which competitors have not yet woken up"
6 hrs
agree Jean-Claude Gouin
10 hrs
agree SarahRuth
12 days
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
6 mins

where competitors are not active

or where there is little direct competition
Something went wrong...
+2
12 mins

neglected by the competition

sidelined by competitors
Peer comment(s):

agree writeaway : idiomatic enough
11 mins
agree Gabriela Burcea (X)
21 hrs
Something went wrong...
57 mins

which are underexploited by competitors

or if you prefer something more familiar "which other competitors have not yet cottoned on to."
Something went wrong...
+1
22 hrs

where competitors have let their attention slide

or something like: have dropped their guard
or : are less vigilant
or maybe even: have become complacent

I agree with polyglot's idea of neglected; it doesn"t sound to me like they haven't worken up to this yet (whatever it is!), rather that they know about it but aren't that interested (any more). Just some suggestions to give you more ideas!
Peer comment(s):

agree Jane F : the same thought occured to me, the competition is aware of the opportunity but hasn't followed it up
2 hrs
Something went wrong...
1 day 5 hrs

of which the competitors are not yet aware

A smoother translation. Similar to a conversation, when something is mentioned , after which the other person will say "I wasn't aware of that".









Something went wrong...
3 days 3 hrs

ignored by the competition

They know about it, but didn't feel it was worthwhile (their mistake!).
Something went wrong...
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