Glossary entry

Polish term or phrase:

satysfakcjonalista

English translation:

middle-of-the-roader/conventionalist/goldilocks/

Added to glossary by Frank Szmulowicz, Ph. D.
Mar 14, 2017 21:07
7 yrs ago
Polish term

satysfakcjonalista

Polish to English Marketing Marketing / Market Research
Procesy zakupowe poszczególnych konsumentów mogą się od siebie różnić: długością trwania (od bardzo krótkich do bardzo rozciągniętych w czasie), poziomem skomplikowania (od prostych, rutynowych zakupów do bardziej pogłębionych stadiów poszukiwania i oceny, który uwzględnia ścieżki alternatywne), a także różnym stopniem zaangażowania w nie (satysfakcjonalista szuka produktów „wystarczająco dobrych”, podczas gdy maksymalista będzie poszukiwał najlepszego produktu z dostępnych).
Change log

Mar 28, 2017 10:40: Frank Szmulowicz, Ph. D. Created KOG entry

Proposed translations

+2
1 hr
Selected

middle-of-the-roader/conventionalist/goldilocks/

The Goldilocks principle states that when some quality of the items in a sufficiently large given sample can be arranged on a scale ranging from one extreme to another extreme (for example from extremely cold to extremely hot), some items will fall in a moderate range between these extremes. When the effects of the principle are observed, it is known as the Goldilocks effect.
The name of the Goldilocks principle is derived from a children's story, The Three Bears, in which a little girl named Goldilocks finds a house owned by three bears. Each bear has its own preference of food and beds. After testing all three examples of both items, Goldilocks determines that one of them is always too much in one extreme (too hot or too large), one is too much in the opposite extreme (too cold or too small), and one is "just right".[1]
The Goldilocks principle is not a hard law, but examples in which it applies are found across many disciplines, particularly developmental psychology, biology,[2] economics and engineering.
https://en.wikipedia.org/wiki/Goldilocks_principle
Peer comment(s):

agree Jacek Kloskowski
10 hrs
Thank you, JackMark.
agree Grzegorz Mysiński
10 hrs
Thank you, Grzegorz.
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
+1
3 hrs

agreeable shopper

shopper characteristics - https://goo.gl/lkZtJI

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agreeable shopper
get -along, go along consumers esp susceptible to advertising and most likely to shop at discount store

practical shopper
smart shoppers who research purchases and look for the best deal

https://quizlet.com/144206620/retail-management-flash-cards/
Peer comment(s):

agree Jacek Kloskowski
7 hrs
Something went wrong...
+1
11 hrs

middle-grounder

Definition of middle–grounder
: one that maintains a stand between extremes

https://www.merriam-webster.com/dictionary/middle–grounder
Peer comment(s):

agree Frank Szmulowicz, Ph. D. : When you stand in the middle, you get run over from both sides.
2 hrs
Indeed :)
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