Daryo May 17, 2017:

to put it in a different way the "bidding power" here is about being in better negotiating position when bidding, NOT about being authorised or not to bid at all.

Daryo May 17, 2017:

@ NikkoTh it might be more fun to have to decipher the context before even trying to make some sense of the ST, but if you expect someone's help you could also do first your bit, like explaining the acronyms, or at least expanding them:

CTR = Click-Through Rate
the proportion of visitors to a web page who follow a hypertext link to a particular site.

CPM = Cost Per M (=thousand) of impressions
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

+ the mention of "retargeters" = all this is about web advertising, not "Market Research"

the bit that still remains unclear:

1- Who is writing this for what intended public?

2- WHO is bidding for WHAT exactly?

the general drift of "bidding power" is more or less clear: "to be in better position when bidding" - but it would help to know in which way this bidder wants to be "in better position" - to push the competitors for the same spot out? get the same spot cheaper? ...

HERBET Abel May 16, 2017:

Vous pourriez décoder les sigles lb on