Glossary entry (derived from question below)
Spanish term or phrase:
articular un discurso
English translation:
craft a message
Added to glossary by
Eileen Brophy
Jun 5, 2017 18:09
7 yrs ago
3 viewers *
Spanish term
Spain
The Right Word Used in the Right Context
Native in: English (Variant: UK)
Works in: Spanish to English, English to Spanish
articular un discurso
Spanish to English
Marketing
Marketing
Cat food market research
What is the correct marketing terminology in this context please?
This is about cat food marketing and the text reads as follows:
Eje de la PREVENCIÓN
Luego será tarde
Entre los propietarios de gato esterilizado que consumen Alimento Convencional se debería
articular algún discurso
en relación a la PREVENCIÓN
Quizás hoy no lo ves gordo
Pero luego, ya no hay vuelta atrás
Thank you for any help.
This is about cat food marketing and the text reads as follows:
Eje de la PREVENCIÓN
Luego será tarde
Entre los propietarios de gato esterilizado que consumen Alimento Convencional se debería
articular algún discurso
en relación a la PREVENCIÓN
Quizás hoy no lo ves gordo
Pero luego, ya no hay vuelta atrás
Thank you for any help.
Proposed translations
(English)
References
| Puede servirte |
Jairo Payan
|
Proposed translations
+5
2 mins
Robert Forstag
United States
United States
Native in English
Specializes in field
United States
Translating words, preserving meaning
Native in: English
Works in: Spanish to English, English
Related KudoZ points
:
220
Selected
craft a message
This seems to be one way of expressing the intended meaning of the Spanish that is commonly used in marketing contexts.
Note from asker:
| Thank you Robert, I thought it could be issue a communication or something like that, yours is much more "marketing" style vocab. |
4 KudoZ points awarded for this answer.
Comment: "Thank you very much for your help and patience Robert :-0))"
8 mins
+2
15 mins
Michele Fauble
United States
United States
Native in English
Specializes in field
United States
Related KudoZ points
:
16
promote awareness (of the role prevention)
This might work, depending on further context.
Peer comment(s):
| agree |
Traduz4Clarity
: Agree. It might also work with "advocate" (in favor of). Just a thought. Not sure.
7 hrs
|
|
thanks
|
|
| agree |
Rosa Paredes
1 day 7 hrs
|
|
thanks
|
3 hrs
create a discussion
Marketing wonks usually try to create a sort of dialogue/discussion with potential purchasers.
In the real world, it's actually more like "come up with a spiel" or "put together a sales pitch"...
In the real world, it's actually more like "come up with a spiel" or "put together a sales pitch"...
Example sentence:
The approach I've seen so many people use – the one I referred to as pasteurized processed pork product – is to come up with a spiel ...
COME UP WITH A SPIEL – Once one person notices the similarities, the floodgates will open...
Reference:
8 hrs
formulate a discourse / articulate a message / express a coherent marketing message
Oxford
articulate
1.1 Express (an idea or feeling) fluently and coherently.
‘they were unable to articulate their emotions’
https://www.google.com/search?q="formulate a discourse"&ei=l...
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Note added at 8 hrs (2017-06-06 03:08:48 GMT)
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Exempli gratia,
It's much harder to ***articulate a marketing message*** with a limited number of words.
To be successful in pharmaceutical sales, you must have strong communication skills and be able to ***articulate a marketing message*** in a compelling way.
Learning how ***to articulate a marketing message*** in proper press release format is a powerful communication skill that will help you no matter what industry or ...
The best way ***to articulate a marketing message*** is to keep literature simple, to present strong visual assets that support the product while keeping users engaged ...
--------------------------------------------------
Note added at 9 hrs (2017-06-06 03:11:35 GMT)
--------------------------------------------------
Once you evaluate and select your target audience, the next step is ***to formulate a marketing message to clearly ...
... questions are important because they will help you figure out where you should be advertising and start ***to formulate a marketing message.***
If designers do not have a clear and specific target audience, it's going to difficult for them ***to formulate a marketing message*** to reach their ...
articulate
1.1 Express (an idea or feeling) fluently and coherently.
‘they were unable to articulate their emotions’
https://www.google.com/search?q="formulate a discourse"&ei=l...
--------------------------------------------------
Note added at 8 hrs (2017-06-06 03:08:48 GMT)
--------------------------------------------------
Exempli gratia,
It's much harder to ***articulate a marketing message*** with a limited number of words.
To be successful in pharmaceutical sales, you must have strong communication skills and be able to ***articulate a marketing message*** in a compelling way.
Learning how ***to articulate a marketing message*** in proper press release format is a powerful communication skill that will help you no matter what industry or ...
The best way ***to articulate a marketing message*** is to keep literature simple, to present strong visual assets that support the product while keeping users engaged ...
--------------------------------------------------
Note added at 9 hrs (2017-06-06 03:11:35 GMT)
--------------------------------------------------
Once you evaluate and select your target audience, the next step is ***to formulate a marketing message to clearly ...
... questions are important because they will help you figure out where you should be advertising and start ***to formulate a marketing message.***
If designers do not have a clear and specific target audience, it's going to difficult for them ***to formulate a marketing message*** to reach their ...
2 days 11 hrs
Maria-Fernanda Escudero
United States
United States
Native in Spanish
&
English
Works in field
United States
Translator & Interpreter
Native in: Spanish 
, English
Works in: English to Spanish, Spanish to English
prepare a message
"articular un discurso" means to come up with a line of communication or message.
Example sentence:
The DirCom prepared a message to reachout to the target audience.
Reference comments
4 mins
Jairo Payan
Colombia
Colombia
Native in Spanish
Specializes in field
Colombia
"Knowledge and quality"
Native in: Spanish
Works in: English to Spanish, Portuguese to Spanish, Spanish to English, and 1 more.
Related KudoZ points
:
4
Reference:
Puede servirte
articular2. 2. tr. Construir algo combinando adecuadamente sus elementos. Articuló un buen discurso. U. t. c. prnl.
http://dle.rae.es/srv/fetch?id=3r78MJV|3r7BQ0c
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Note added at 5 hrs (2017-06-05 23:59:37 GMT)
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Pero sí tiene que ver con qué significa "articular un discurso" en cualquier contexto, independientemente que sea marketing, político, etc
Es que el verbo "articular" no es muy común en español
http://dle.rae.es/srv/fetch?id=3r78MJV|3r7BQ0c
--------------------------------------------------
Note added at 5 hrs (2017-06-05 23:59:37 GMT)
--------------------------------------------------
Pero sí tiene que ver con qué significa "articular un discurso" en cualquier contexto, independientemente que sea marketing, político, etc
Es que el verbo "articular" no es muy común en español
Note from asker:
| Gracias Jairo, pero el "link" no tiene nada que ver con marketing... |
Peer comments on this reference comment:
| agree |
Robert Forstag
: Tienes razón. Más común habría sido elaborar", "redactar", "confeccionar", o simplemente "crear" un discurso. Pero creo
18 hrs
|
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Gracias Robert. Aunque el verbo existe sí es un tanto "rebuscado". Buen día
|
|
| agree |
JohnMcDove
: No sé para toda la "Hispanidad", pero en España es común. El CREA (Corpus de Referencia del Español Actual) da unos cuantos ejemplos de este uso. Buscar aquí: http://corpus.rae.es/creanet.html
1 day 6 hrs
|
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Gracias John,no sabía que en España es tan normal, por estos lares suena como que el texto es un poco adornado.
|
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