English to Spanish Marketing Human Resources

Entiendo el concepto pero no se me ocurre un equivalente en este momento.

Contexto:
Sellers who constantly lead with "feature statements" may mean well, but often are giving prospects/customers the impetus to react with objections because of misalignment.
Don't lead with feature statements!

Encontré esta definición:
Feature statement is a short description of something a customer will be able to do as a result of the project or tasks they will no longer have to do because the project automates those tasks for them.
Avoid any description of how these benefits will be achieved.
Feature statements should never describe a specific solution or design, but should instead explain the solution's impact on the customer.
Require a temporary ban on solution proposals.

Gracias por sus sugerencias.