Glossary entry

English term or phrase:

net sentiment

French translation:

sentiment net

Added to glossary by Solen Fillatre
Aug 29, 2018 08:05
5 yrs ago
7 viewers *
English term

net sentiment

English to French Marketing Social Science, Sociology, Ethics, etc.
In a report about brand monitoring of social media to drive brand advocacy and consumer appreciation

A ***net sentiment score*** of +100 means that all opinions of the brand are positive; a score of -100 means that all opinions of the brand are negative.
A score below 50 means that ***net sentiment*** for the topic is lower than most brands.
net sentiment
***Net Sentiment*** and Passion Intensity tell a compelling story when looked at together, so we’ve delivered a metric that indexes overall favorability.

Proposed translations

+1
17 mins
Selected

sentiment net

https://books.google.fr/books?id=8mLkCwAAQBAJ&pg=PT173&lpg=P...

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Note added at 18 minutes (2018-08-29 08:23:18 GMT)
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Sentiment global sur la marque, sentiment par thème et sousthème, part du ... des mentions SIM Score = sentiment net d'une marque/sentiment net de l'industrie

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Note added at 18 minutes (2018-08-29 08:23:44 GMT)
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Si tu déroules le document, c'est bien expliqué ....
Peer comment(s):

agree Kevin Oheix
2 days 12 hrs
Something went wrong...
4 KudoZ points awarded for this answer.
-1
2 mins

score émotionnel net

"Définition : Score émotionnel » Définitions marketing
https://www.definitions-marketing.com/definition/score-emoti...
Un score émotionnel est un score qui traduit l'intensité des émotions ressenties par un individu exposé à un stimuli (film, émission TV, visite ..."

"net sentiment" = short for "net sentiment score"
Peer comment(s):

disagree B D Finch : "Sentiment" in the marketing sense is simply a positive, negative or neutral attitude to a product. Not the same as emotional intensity.
5 hrs
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2 hrs

"Valeur sentimentale"

Peer comment(s):

neutral B D Finch : Not in this context.
2 hrs
Something went wrong...
+1
5 hrs
English term (edited): net sentiment score

score de sentiment net

The phrase you should be translating is "net sentiment score", i.e. "net" and "sentiment" are both adjectives qualifying the noun "score". So, it is the score that is "net", not the sentiment.

business.freefrencharticles.com/.../net-1-technologies-ueps-ueps-obtient-un-score-quotid...
Net 1 Technologies d'UEPS a gagné un score de sentiment de médias de 0.08 sur l'échelle d'Accern. Accern a également donné aux journaux ...

https://fr.statista.com › Biens de consommation › Vêtements et accessoires
Ce graphique montre le score de sentiment net, c'est-à-dire le ratio de mentions positives et négatives, d'une sélection de marques de prêt-à-porter en ligne en ...

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Note added at 5 hrs (2018-08-29 13:32:57 GMT)
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http://support.semantria.com/customer/portal/articles/834168...
'What is sentiment polarity and sentiment score?
The sentiment polarity is a verbal representation of the sentiment. It can be "negative", "neutral", or "positive".

'The sentiment score is a more precise numerical representation of the sentiment polarity. To understand how it is calculated, see below.'
Peer comment(s):

agree Kevin Oheix
2 days 6 hrs
Thanks Kevin
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