English to Portuguese Marketing Business/Commerce (general) General

Targeted ads are a form of digital advertising where advertisers direct advertisements to an audience who convey certain traits. The traits are based on a user’s location, demographic, interest, and behavior on social media.

Oi, pessoal, eu já encontrei "anúncios segmentados" e "anúncios direcionados". Alguém saberia qual seria o termo mais adequado? Muito obrigada desde já.