English to Serbian Marketing Law (general) investment law

In order to define the relevant geographic market, the company applied the continuous chains of substitution method.

Dole je definicija chains of substitution:

In defining markets, a common argument is that where the products of a number of adjacent
firms are substitutable, forming a so-called “chain of substitution”, the products in fact could
form a single relevant market. A chain of substitution may thus ultimately allow two products
that do not constrain each other directly to be included in the same relevant market. The
concept of a chain of substitution in the context of market definition is recognised in
international precedent and guidelines, including the European market definition guidelines.