This question was closed without grading. Reason: No acceptable answer
Jan 17, 2023 14:58
1 yr ago
28 viewers *
English term

Executional Cut through

English to French Marketing Telecom(munications) Job role description
To manage the XXX communication and customer experience end to end with full responsibility for the communication KPI’s i.e. Brand Preference, Brand Perception, Brand Share, Executional Cut Through (ECT,) Ad Recall, …etc and ATL, BTL & Social Networking Communication Activities for XXX Brand.

Discussion

Gladis Audi, DipTrans Jan 18, 2023:
https://www.pixel-research.com/comm-track/ Je ne saurais vous proposer d'équivalent, mais peut-être une piste. Il faudra voir avec les pros de la communication marketing.

Executional Cut Through (ECT):
- Proportion of respondents who can spontaneously describe an Ad story of certain brand (ad recall???)
- They tell ad story at least one element of Tad/ of certain brand
(We do not care the respondents mentioned the brand with a true or false)

https://www.pixel-research.com/comm-track/

Proposed translations

-1
12 hrs

Exécution des mesures préventives et correctives

https://www.merriam-webster.com/dictionary/cut through

Hello Chakib, selon ce lien ci-dessus , cutting through c'est corriger une anomalie ou y'remedier une situation, ou trouver la solution d'un problème,



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Note added at 12 hrs (2023-01-18 03:41:35 GMT)
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ou mise en place des solutions préventives et correctives
Note from asker:
Merci beaucoup Fazia.
Peer comment(s):

disagree Gladis Audi, DipTrans : Ça a plutôt à voir avec les communications marketing d'une marque
3 hrs
oui c'est possible aussi..
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