Glossary entry (derived from question below)
français term or phrase:
Devant de Caisse
italien translation:
avancassa (e)
français term
Devant de Caisse
uno dei titoli è Le challenge "Devant de Caisse" in pratica quella parte strategica davanti alle casse in cui si trovano diversi articoli per vendere
potete aiutarmi ? grazie
Le challenge «Devant de caisse»
Description
Les animations sont le plus souvent accompagnées d’un challenge
afi n d’accroître la motivation des vendeurs dans la mise en avant
de ces produits,
Des gifts sont offerts par les Marques.
3 +8 | avancassa (e) | Emmanuella |
3 | davanti alle casse | ADA DE MICHELI |
definizione | Françoise Vogel |
Non-PRO (2): Stefano Spadea, Angie Garbarino
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Proposed translations
avancassa (e)
Avancasse: situata in prossimità delle casse per i pagamenti, classificata ad alta concentrazione dell’acquisto d’impulso, dove i clienti in attesa del conto trascorrono alcuni minuti d’attesa e passano obbligatoriamente gettando l’occhio su quanto è posizionato nella zona.
Per quanto riguarda le avancasse è stata presa in esame la presenza di ..
www.villasanvalerio.it/giuseppe_caprotti_nonfood.htm
Grazie a tutti per la partecipazione |
davanti alle casse
Grazie per la partecipazione Ada |
Reference comments
definizione
Le devant de caisse est un passage obligé qui favorise l’achat d’impulsion.
Pour cette raison, en grandes surfaces alimentaires, l’offre présente est essentiellement constituée de gommes (chewing gum), de PCP (petite confiserie de poche) et de confiserie chocolat. On peut également y trouver des piles, briquet et programmes TV.
Les devants de caisse peuvent représenter jusqu’à 25-30 du CA petite confiserie.
L’impact du devant de caisse est tel qu’il y souvent dénoncé comme une incitation à l’abus de consommation de confiseries.
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