Kitty Brussaard May 15, 2015:

@Willem Dat is inderdaad wel heel toevallig. Leuk dat je het nog even met ons deelt :-)

Willem Wunderink May 15, 2015:

reichweitenstarke kampagne Grappig, nog nooit gehoord, maar kom vandaag de Duitse term tegen: reichweitenstarke kampagne... Toeval bestaat niet. :-)
Wat is Duits toch een mooie taal! Bestaat het niet? Dan maken zij het gewoon.

Michael Beijer May 10, 2015:

what is a "reach campaign"? "So you can’t do the same – you have to do different to do better. You have to sell the game you are good at, and (again, excepting a few outliers) reach isn’t it. Reach might get you awareness and trial, but social media can get you retention, upselling, tell-a-friend behaviors and a variety of other tangible benefits that might be realized during or after a “reach” campaign. And Rosemary is right – people focus on the reach numbers because they are there, and easy to quote. The numbers you want to quote, however, are harder to obtain but better suited to your purposes." (http://www.brasstackthinking.com/going-beyond-social-media-r... )