Glossary entry

Spanish term or phrase:

pautar las viñetas de campañas

English translation:

outline the key points of the campaigns

Added to glossary by Manuel Aburto
Jun 19, 2019 03:44
4 yrs ago
Spanish term

pautar las viñetas de campañas

Spanish to English Other Marketing / Market Research Radio spots
Hola:

Esta parte del documento que estoy traduciendo creo que aborda la parte de marketing o simplemente se quieren dar a conocer. Les copio el extracto:

Se desarrolló espacio publicitario por tres meses en radios locales de las provincias en donde tiene presencia la Organización. Esto sirvió para pautar las viñetas de campañas facilitados por la región, logrando llegar a comunidades rurales.

Supongo que con el "facilitado" se refieren a los espacios.

Gracias por sus aportes desde ya.

Proposed translations

+1
5 hrs
Selected

outline the key points of the campaigns

pautar 2. tr. Dar reglas o determinar el modo de ejecutar una acción.
DRAE

viñeta nf (símbolo en lista) bullet point n
Word ref https://www.wordreference.com/es/en/translation.asp?spen=vin...

It seems strange to me that facilitados is m. I think it is more likely that it refers to the campaigns.



Note from asker:
Right. I agree with you Jane, "facilitados" should be f.
Peer comment(s):

agree neilmac
2 hrs
Thanks Neil
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4 KudoZ points awarded for this answer.
7 hrs

advertise their campaigns

"Pautar" in this context can just mean advertise:

https://www.proz.com/kudoz/spanish-to-english/marketing/1306...

https://forum.wordreference.com/threads/pautar-publicidad.10...

I think it just means that local radio served as a vehicle to advertise their campaign in rural areas, where there are no other mediums.


Example sentence:

Traditionally, retail companies created TV commercials to advertise their campaigns and price reductions to entice Christmas shoppers to buy from them

On crowdfunding websites, companies in search of financial support advertise their campaigns and offer rewards to backers

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14 hrs

set the pattern/scheduled the campaign spots

En la industria radiofónica se le llama viñeta al anuncio(locución/spot) verbal emitido con cierta frecuencia.

https://www.radiocentre.org/how-to-do-it/planning-your-campa...
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