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pink tax

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00:55 Nov 1, 2021
English to Japanese translations [PRO]
Social Sciences - Social Science, Sociology, Ethics, etc.
Additional field(s): Business/Commerce (general), Finance (general), Marketing / Market Research, Law: Taxation & Customs
English term or phrase: pink tax
Definition from Oxford English Dictionary:
an inordinate price markup on services and products marketed to or bought by women (especially as compared to similar products for men), characterized as a tax on femininity.

Example sentence(s):
  • Yet pink tax is not a new phenomenon. Over the past 20 years, California, Connecticut, Florida, and South Dakota have released reports on gender pricing in their states. In 2010, Consumer Reports highlighted the matter nationally with a study that found, at the time, women paid as much as 50 percent more than men did for similar products. healthline
  • The influence of tariffs on retail pricing makes it difficult to solely blame manufacturers for gender-based pricing discrepancies seen in stores across the nation. Tariffs do not, however, fully explain or justify the existence of the Pink Tax because discriminatory pricing based on gender is prevalent not just in the case of retail merchandise but also in everyday services. Bankrate
  • The easiest way to avoid the pink tax is to comparison shop when you can. Check out the “men’s” versions of razors, shampoo, and other personal care products. Browse men’s basics like t-shirts, button-up shirts and socks—chances are, you’ll pay less for products of similar, or better, quality. Good Housekeeping
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


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Summary of translations provided
5ピンク税
Shiho Fukuda Koski


  

Translations offered


107 days   confidence: Answerer confidence 5/5
ピンク税


Definition from Wikipedia:
ピンク税とは、女性向けに販売された製品やサービスが、男性向けに販売された製品やサービスよりも、高価な傾向にあることを表現した言葉である。ピンクタックスともいう。この現象は、ジェンダーに基づく価格差別に起因することが多く、対象となる製品の多くがピンク色であることから、この名前が付けられた

Example sentence(s):
  • アメリカ消費者連合（CFA）は4月3日、女性用製品の値段を高く設定する商慣習、いわゆる「ピンク税」の廃止を支持すると表明した。ジャッキー・スパイアー議員らによる「ピンク税廃止法案」の提出を受けたもの。 - 日本消費者新聞  
  • 潜在的に有害な心理的影響もさることながら、性別を意識したマーケティング手法は、男性用と女性用の商品の間に見られる価格の不平等（女性用の方が高い）、通称「ピンク税」と呼ばれる問題を助長している。 - VOGUE JAPAN  
Shiho Fukuda Koski
United States
Local time: 13:10
Native speaker of: Native in JapaneseJapanese
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