@ Phil 21:57 Dec 8, 2015
There really IS no more context, the overall document discusses ways of getting more people to send their money in OUR shopping centre rather than someone else's; and one of the customer groups they wish to address is these no-longer-customers. Sometimes, the term is the entire bullet point; here's one where it is not:
"• travail sur les abandonnistes"
Clearly, winning back former customers is seen as a viable alternative to trying to woo new ones.
Here, this is a more macro context than people who don't buy the things they've picked. |